IPG Mediabrands’ bespoke unit, Azure, partnered with RHB Banking Group to bring to life Light It Together, a heartwarming Deepavali campaign celebrating the power of Malaysians uniting as one. The #LightItTogether social-OOH activation launched over the Deepavali period, inviting Malaysians to light a virtual diya (lamp) through RHB’s Instagram page,
IPG Mediabrands maintains its position as the leading media network in Malaysia on RECMA’s latest qualitative evaluation. This marks the network’s dominance on the rankings for a 10-year period. IPG Mediabrands as an agency group leads the evaluation with a total of 42 points, 6 points ahead of the closest
Jasmine Food Corporation today proudly announced the launch of Jasmine Oppa Rice, marking a new milestone as Malaysia’s first local brand to introduce Korean-style rice, specially crafted for authentic Korean dishes. As K-pop and Korean culture continue to captivate Malaysians, from the music we listen to, the dramas we watch,
By Mohamed Salim, Head of Strategy, Media, dentsu Malaysia In Malaysia, money no longer jingles or folds, it pings. You notice it in the little things, the empty wallets in handbags, the dusty coin trays at mamak stalls, children now expecting a QR code instead of an ang bao. Almost
Malaysian public relations and strategic communications agency Perspective Strategies brought home two Gold and two Silver Awards at the Public Relations Global Network (PRGN) 2025 Best Practice Awards held recently in Nairobi, Kenya. The wins spanned four categories, namely the Communication to Gen-Z and Influencer Campaigns categories, which secured two
By The Malketeer If someone told you a decade ago that digital advertising fraud would one day rival the global drug trade, you would’ve laughed. Yet here we are. Ad fraud has quietly become one of the world’s most profitable organised crimes. Bot networks, fake traffic farms, spoofed websites, invisible
By India Fizer In a world where every brand wants to “join the conversation,” Chloe Wren, Senior Strategic Planner at BETC Paris, argues that true cultural relevance is about curating what matters. She explores how brands can uncover their authentic place in culture, build enduring connections, and turn fandoms into
Broadsign, developer of the leading digital out-of-home (DOOH) advertising platform, has announced a strategic partnership with Audience360, Australia’s premier provider of local first-party data solutions. This collaboration will transform DOOH audience targeting capabilities for buyers by integrating Audience360’s exclusive, high-intent data segments with Broadsign’s comprehensive programmatic advertising platform. The partnership
When most universities talk about AI, they speak in terms of tools, courses or labs. Multimedia University (MMU) took a different path. It made AI part of its DNA. “AI isn’t a department, it’s not a lab, and it’s not just a course,” says Professor Dato’ Dr. Mazliham Mohd Su’ud,
Kunal Sinha and Sandeep Joseph both worked in Ogilvy India with the late, great Piyush Pandey. Kunal was in the strategic planning team and worked closely with Piyush on multiple campaigns. Sandeep’s company was acquired by Ogilvy and he headed Ogilvy Interactive after the dotcom crash, from 2001 till 2004.
