Breaking News

Etika Powers Community-Led Waste Management in Semporna

Etika Sdn Bhd, in collaboration with Reef Check Malaysia (RCM) and supported by the Malaysian Recycling Alliance (MAREA), has announced the launch of the Semporna Waste Management Program — a pilot initiative to establish a functioning community-based waste management system in Kg Sri Aman, Semporna. The programme addresses a longstanding

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WPP Calls in McKinsey — and Signals a Return to Ruthless Focus

By The Malketeer When the world’s biggest advertising network hires the world’s most famous consulting firm to help “reset” its strategy, two things are clear. First, trouble has moved from the footnotes to the front page. Second, change will not be gentle. WPP’s decision to bring McKinsey back into the

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adidas’ New Film Signals a Turning Point in Football Storytelling

By The Malketeer Most World Cup build-ups follow a familiar formula — sweeping stadium shots, slow-motion sprints, sweaty close-ups, orchestral climax. Instead, adidas has swerved the obvious. It has gone cinematic, cheeky, and culturally elastic with La Preparacíon Americana — a campaign that doesn’t hype goals, but glorifies the messy,

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Earned brand + GEO: The new performance frontier for Malaysian marketers

In this intriguing podcast Edelman’s Global President Integrated Solutions & Delivery shares his perspective on how earned brand is emerging as the ‘new performance marketing’ as we embrace AI in all facets of our lives. Seasoned marketers know the drill: you invest in media, run campaigns, track clicks, measure conversions. But

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From Froth to Fundamentals: Decoding Malaysia’s FMCG Reality

By Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory As the year winds down, it’s time to smell the coffee. The FMCG category has witnessed plenty of froth over the year, so what does the data mean for its players? I dived into the recently published report from Bain and NIQ,

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