By India Fizer Yamamoto’s CCO argues that brands must earn their place in culture, not assume it. In an era where every brand wants to “join the conversation,” Michael Stelmaszek, Chief Creative Officer at Yamamoto, thinks it’s time for a reality check. In conversation with AdForum, he shares how Yamamoto
Every December, Malaysia shifts from shopping mode into showtime. Retail spaces stop functioning as ordinary commercial venues and begin performing as full-scale stages. Set design, lighting, scent, sound and spatial flow work together with deliberate precision. Malls no longer aim only to sell products. They aim to make Malaysians feel
RHB Banking Group has launched Ms Adventures, a first-of-its-kind romcom mini-series created to inspire today’s travel-savvy audience. Blending humour, adventure, and a touch of romance in a fresh, mobile-first format, the series promises to entertain viewers with relatable moments and unexpected twists. Shot on location in one of Asia’s most
There’s a moment, somewhere between a capybara plushie and a Petronas tearjerker, when you realise something quietly radical happened in Malaysian marketing this year. Brands stopped shouting. And started belonging. For all the talk about AI, data lakes, and pipelines to nowhere, 2025 will be remembered as the year local
A new global forum celebrating the cultural and business impact of creative innovation in sports marketing The Cannes Lions International Festival of Creativity today announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. Taking place 24–25 June 2026 during Cannes Lions,
There’s a moment in every tech story when the surface news — a memo, a delay, a headline — belies a deeper shift beneath it. OpenAI’s newly declared “code red” isn’t just Silicon Valley drama. It’s an early signal of how 2026’s AI race will shape the tools, platforms and
There’s a moment in every brand’s life when it stops apologising for being local. When it looks the world in the eye, clears its throat, and says: “Watch this.” Perodua has just had that moment. No fireworks. No stadium launch. No Silicon Valley cosplay. Just a quiet RM80,000 electric vehicle
An App Built for Emergencies. A Lesson Built for Marketers. If you’ve travelled recently, you’d know the modern Malaysian tourist packs two essentials: a passport and a phone. The Ministry of Foreign Affairs now wants to add a third — MyWorld Alert, an app designed to keep Malaysians safer abroad.
Luxury has always traded on a single, priceless commodity: human touch. The wink of a seamstress, the intuition of a creative director, the imperfections that make craft feel alive. So when Valentino — a house synonymous with Roman couture and old-world romance — unveiled an AI-generated campaign for its new
When a brand the size of Grab recalibrates its agency roster, the industry usually reads it as housekeeping — a little spring-cleaning before the new year. But the latest appointments of Rantau+ for PR and Publicis Groupe Malaysia for media suggest something more strategic: Grab is quietly reshaping how it
