Few product names would survive a brand safety meeting with their shock value intact. Fewer still would top app charts. Yet in China, an app bluntly translated as “Are You Dead?” has done precisely that—climbing paid download rankings and igniting nationwide conversation. For marketers, this is less a novelty story
At the annual gathering of power suits and polite platitudes known as the World Economic Forum (WEF), it is not every day that a pair of sunglasses becomes the breakout star. Yet that is precisely what happened when French President Emmanuel Macron arrived in Davos wearing aviator shades—officially due to
Volvo Car Malaysia has taken an unconventional approach to the launch of its new ES90 model by introducing what appeared to be a new car brand called SELAMAT. Developed by Grey Malaysia with media agency Invictus Blue, the integrated campaign was designed to reignite public attention on Volvo’s core value
By any conventional measure, MR. DIY is no longer an underdog. The homegrown Malaysian brand recently marked its 20th anniversary and now operates across Southeast Asia and beyond. Yet behind its scale and familiarity lies a marketing culture that still behaves like a challenger brand: fast, experimental and relentlessly focused
PepsiCo Malaysia has appointed Debra Deyvitah as its new head of marketing for foods, effective January 2026. In this expanded role, she will lead brand and marketing strategy across the company’s snacks and nutrition portfolios in Malaysia, including key brands such as Lay’s, Doritos and Quaker. Deyvitah reports to PepsiCo’s
When social media influencers erupted online over the Inland Revenue Board’s (LHDN) new guidelines, the reaction felt familiar: disbelief, indignation, and a sense of being unfairly singled out. Quotes flew. Screenshots circulated. Accusations of a “tax-hungry” government trended briefly. And somewhere in the background, the lyrics of Taxman felt oddly
Chinese New Year advertising in Malaysia is rarely short on emotion. What it often struggles with is restraint. Against a festive landscape crowded with swelling soundtracks, multi-generational montages and predictable reunion arcs, Magnum 4D has chosen to slow things down. Its 2026 Chinese New Year film does not ask viewers
Titled ‘Dignity’, RHB’s latest festive film – conceptualised by the Bank’s long-time agency partner THE SHOUT GROUP (FCB SHOUT) – shifts the spotlight away from material wealth to something far more enduring: self-worth, purpose and the quiet strength that allows people to rise, no matter where they begin. ‘Dignity’ is
Editors from China Press have given statements to the Malaysian Communications and Multimedia Commission (MCMC) as part of an investigation into content alleged to have breached Section 233 of the Communications and Multimedia Act 1998, reports Bernama. The probe follows a report lodged over a news item that allegedly contained
For years, social media influencing in Malaysia has lived in a grey zone—commercially powerful, culturally visible, but fiscally ambiguous. That ambiguity is now over. With the Inland Revenue Board’s latest guidance, influencing is no longer a side hustle or lifestyle choice in the eyes of the taxman. It is a
