There’s a question that keeps turning up in Malaysian marketing circles like a bad catered sandwich at a “strategy offsite”. Should the CMO attend the TVC shoot? Not the storyboard sign-off. Not the budget approval. Not the “please ensure legal is looped in” email. I mean actually turning up on
How the Sales and Marketing team of Resorts World Genting are stewarding the transformation of an iconic brand For six decades, Resorts World Genting (RWG) has stood as a beacon of ambition, perched 6,000 feet above sea level. What began in 1965 as a daring dream by our founder, the
By Ahmad Nazril, Executive Creative Director, Dentsu Creative Malaysia For many creatives, AI still triggers a familiar fear: the idea that a machine will eventually replace their job. That anxiety is not entirely unfounded, but it is also incomplete. The real shift is not about replacement, but coexistence. Not all
Monks, the global, digital-first operating brand of S4Capital, has appointed Mihir Dhairyawan as executive creative director for Southeast Asia, effective immediately. Based in Singapore, Dhairyawan will lead the agency’s creative vision across the region, working closely with managing director Munas Van Boonstra and regional teams to deliver marketing work that
Castrol Malaysia has formalised its public relations partnership with DNA Creative Communications, appointing the agency on a one-year retainer as it looks to strengthen its brand presence in an increasingly competitive lubricants market. The appointment builds on an existing relationship that began in 2021, during which both parties collaborated on
CHAGEE APAC has expanded the remit of its vice president and chief marketing officer, Eugene Lee, who now also oversees government affairs and public relations, effective 1 January 2026. The move comes as the Chinese tea brand continues its regional expansion, with the integration aimed at consolidating branding, marketing, reputation
Archetype Malaysia has deepened its relationship with HEINEKEN Malaysia Berhad, securing the public relations agency-of-record mandate for Tiger Beer Malaysia for 2026 while renewing its partnership with Guinness Malaysia. The expanded remit follows a competitive pitch and reflects HEINEKEN Malaysia’s growing confidence in Archetype’s earned-led, culturally grounded communications approach—one that
Undeterred by the changes within the global advertising arena, The Shout Group’s growth continues unabated. Via its component agency brands SHOUT (aka FCB SHOUT) and Ignite, the fully Malaysian owned and operated advertising group has, in the past three months, added a number of blue chip clients to an already
Grey KL, a part of the Ogilvy Group Malaysia, has been reappointed as the lead creative agency for Coway Malaysia for 2026. This significant decision reinforces a long-standing partnership that began in 2017, underscoring Grey’s pivotal role in shaping Coway’s brand identity and propelling its market leadership. For nearly a
There are two kinds of Lunar New Year films in Asia. The first is about returning home. The second is about returning home with better lighting. Then along comes “Uncle Badass”, a Tết campaign from Viettel, and quietly asks a more interesting question: what if home can’t come to you—and
