By any conventional measure, MR. DIY is no longer an underdog. The homegrown Malaysian brand recently marked its 20th anniversary and now operates across Southeast Asia and beyond. Yet behind its scale and familiarity lies a marketing culture that still behaves like a challenger brand: fast, experimental and relentlessly focused
PepsiCo Malaysia has appointed Debra Deyvitah as its new head of marketing for foods, effective January 2026. In this expanded role, she will lead brand and marketing strategy across the company’s snacks and nutrition portfolios in Malaysia, including key brands such as Lay’s, Doritos and Quaker. Deyvitah reports to PepsiCo’s
When social media influencers erupted online over the Inland Revenue Board’s (LHDN) new guidelines, the reaction felt familiar: disbelief, indignation, and a sense of being unfairly singled out. Quotes flew. Screenshots circulated. Accusations of a “tax-hungry” government trended briefly. And somewhere in the background, the lyrics of Taxman felt oddly
Chinese New Year advertising in Malaysia is rarely short on emotion. What it often struggles with is restraint. Against a festive landscape crowded with swelling soundtracks, multi-generational montages and predictable reunion arcs, Magnum 4D has chosen to slow things down. Its 2026 Chinese New Year film does not ask viewers
Titled ‘Dignity’, RHB’s latest festive film – conceptualised by the Bank’s long-time agency partner THE SHOUT GROUP (FCB SHOUT) – shifts the spotlight away from material wealth to something far more enduring: self-worth, purpose and the quiet strength that allows people to rise, no matter where they begin. ‘Dignity’ is
Editors from China Press have given statements to the Malaysian Communications and Multimedia Commission (MCMC) as part of an investigation into content alleged to have breached Section 233 of the Communications and Multimedia Act 1998, reports Bernama. The probe follows a report lodged over a news item that allegedly contained
For years, social media influencing in Malaysia has lived in a grey zone—commercially powerful, culturally visible, but fiscally ambiguous. That ambiguity is now over. With the Inland Revenue Board’s latest guidance, influencing is no longer a side hustle or lifestyle choice in the eyes of the taxman. It is a
With over 20 years of experience shaping corporate narratives, Amelia Lim has joined OSK Group (OSK) as the Head of Group Corporate Communications. Her appointment brings a seasoned perspective to the Group’s management team, focusing on the strategic alignment of the OSK brand during a period of sustained growth. Amelia
For decades, marketers have lived comfortably with a quiet understanding: advertising images are aspirational, not literal. Burgers are taller, fries glossier, drinks colder. Consumers know the game. Brands play it. Nobody sues. Until now. The class action lawsuit facing Burger King over the visual presentation of its flagship Whopper is
When brands talk about “owning culture” during Chinese New Year, many still default to nostalgia, family tropes and familiar jingles. This year, The Coca-Cola Company is testing a different playbook in Singapore and Malaysia — one that treats CNY less as a seasonal obligation and more as a participatory cultural
