By Exchange4Media Dentsu has signalled the possibility of selling or entering partnerships across its international agency network, in what could mark one of the most significant restructurings for the Japanese holding company in recent years. The move comes as the group grapples with underperforming operations outside Japan and intensifying pressure to
Dentsu Media dominated the MSA Festival and Awards 2025 bagging a total of 38 awards across a wide range of categories with dentsu X crowned “Agency of the Year” while Carat Media Services takes home Silver for “Growth Agency of the Year”. Audrey Chong, CEO, dentsu Malaysia, said: “The continued
By The Malketeer When Mastercard announced that WPP Media would take over its global media strategy, planning, and buying across 70 markets, the figure that stood out was US$180 million—the estimated value of the account. But the story here is bigger than the number. The move signals a decisive shift
In a strategic return to his creative roots, Jaz Lee has stepped away from Ogilvy Malaysia to take on the role of Executive Creative Director at Leo Constellation, Southeast Asia, where he’ll spearhead Samsung’s cross-regional marketing narrative Lee’s return is more than a career move — it’s a homecoming. He
By The Malketeer The advertising world has lost one of its brightest creative lights. Sompat Trisadikun, Chief Creative Officer of Grey Thailand, has passed away, leaving behind a legacy defined by brilliance, generosity, and an unwavering belief in the power of ideas to inspire change. Grey Thailand confirmed the news
Kingdom Digital, a leading digital creative agency in Southeast Asia, has appointed Pajaree Vatcharateansagul (Mynd) as its new Head of Media, further strengthening the agency’s regional capabilities in integrated, full-funnel marketing. With over eight years of experience across integrated media strategy, digital transformation, and regional campaign leadership, Mynd steps into
By Mark Tungate Before an interview I always try to find out a little bit about who the person is, rather than what they do. So in the torpid afternoon heat of Cannes, we spent some time chatting about Dr. Peter Figge’s favourite vacation spot – the Engadin valley in
Retail Media Network (RMN) has announced its latest strategic partnership with AEON BIG, further building its presence in the in-store media landscape across Malaysia. This new addition complements RMN’s existing collaboration with MYDIN, reinforcing the company’s mission to revolutionize retail media by creating high-impact, customer-centric advertising opportunities in the nation’s
By Mark Tungate I’ve noticed that people who work in design tend to be highly visible characters, as if their aesthetic sensibilities allow them to calibrate their own impact on the world. Louise Cantrill is a little like that: she has a vivid personality that makes you sit up and
By The Malketeer In a move that marks a decisive shift towards agency integration, PayPal has awarded its global media mandate to Publicis Groupe, effectively consolidating both creative and media duties under a single holding company. The decision follows a competitive review process and reportedly comes after WPP’s GroupM stepped
