M+C Saatchi Performance has appointed Dinesh Sandhu as its Country Director in Malaysia, underscoring the agency’s focus on elevating its operations in one of Southeast Asia’s most dynamic digital economies. The appointment builds on more than a decade of experience in Malaysia and reflects the agency’s commitment to investing further
Judging is complete and we have much pleasure in attaching the Release of this year’s Finalists in the 2025 Dragons of Malaysia. All Entrants on the list are Winners of Gold, Silver or Bronze metal Malaysian Dragons. The Release was originally intended to be uploaded next Monday, but we’ve decided
Judging is complete in the 25th Dragons of Asia and we have much pleasure in attaching the Release of this year’s Finalists. All Entrants on the list are Winners of Gold, Silver or Bronze metal Asian Dragons. The Release was intended to be uploaded next Monday, but we’ve decided to
Naga DDB Tribal has kicked off the second half of 2025 with a double win: clinching Proton’s business in a hotly contested pitch and securing extensions from three long-term partners — Prudential, URMunchy’s, and Ayam Brand. The developments highlight the agency’s ability not only to attract new marquee accounts but
By The Malketeer Independent creative agency Chariot has successfully defended its position with MISC Group, retaining creative duties after a competitive pitch process. The decision signals a continued partnership between one of Malaysia’s most storied maritime conglomerates and a young agency that has consistently delivered fresh storytelling for a traditional
By India Fizer Alan Bell of MullenLowe on the shift from consumer insights to cultural relevance, and how briefs are evolving to meet that challenge. As audiences grow more skeptical of traditional messaging, brands are being challenged to embed themselves authentically in cultural conversations. Alan Bell explains how this evolution
By Mark Tungate Paulius Senūta, CEO of Baltic-based Not Perfect Network, is encouraging international clients to take advantage of its agility, flexibility and empathy. When your country is “in shackles”, as Not Perfect Network CEO Paulius Senūta describes 1990s Lithuania, you have to take a creative approach to entering the
By India Fizer Rachel Pool on what’s replacing the brief — and why agencies need to keep up Campaigns move fast. So why are briefs still static? Rachel Pool, Head of Strategy at Ogilvy New York, says agencies need more than a new format; they need a new mindset. In
By India Fizer Havas Germany’s Sandra Onofri talks co-creation, complexity, and the rise of the living brief With AI embedded at every stage of the creative process, the role of the brief and the strategist is evolving fast. Sandra Onofri, Chief Strategy Officer at Havas Germany, explores how the briefing
By Mark Tungate The Creative Manager of Monks speaks out about challenges to mental health in the workplace and offers intuitive solutions. Santiago Losada knew there was a mental health problem in the advertising industry. He knew it from personal experience, because he was suffering from bruxism – teeth grinding.
