By India Fizer Fabian Barz, Chief of Production at INNOCEAN Europe, walks us through the agency’s dual-team structure and offers candid insights on balancing creative ambition with real-world production demands, the growing (and sometimes overhyped) role of AI, and why adaptability is everything. Can you give us an overview of
By Mark Tungate As executive creative director of brand experience agency Pinch, Michael Brown designed the Amazon Port in Cannes and brought the world of Stranger Things to Broadway. We find out how he and the team at Pinch turn brands into experiential spaces. The branded structures that pop up
By Mark Tungate At the legendary Carlton Hotel in Cannes, we sat down with Christian Johansen, President, McCann Worldgroup Europe & UK, and Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup, to talk about creativity, technology – and imagination. At McCann you have a mission to build enduring
By The Malketeer What happens when a big idea meets brave clients and a team fuelled by belief? In the case of Fishermen Integrated, you cast a net so bold and wide, it lands you on the global stage. The independent Malaysian agency stunned the world by topping the 2024
By The Malketeer At a time when artificial intelligence threatens to flatten the creative landscape into algorithmic sameness, Saatchi & Saatchi reminds the world why human connection still lies at the heart of great storytelling. Unveiled at this year’s Cannes Lions, the 2025 New Creators Showcase shortlist honours a fresh
At the recently concluded Malaysian Digital Association’s D-Awards, FCB SHOUT emerged as the biggest winner of the night, taking home the prestigious Grand Prix for ‘Forgiveness’, its critically acclaimed and widely celebrated campaign for RHB Bank. The campaign, which aired during Hari Raya (Eid) 2024, struck a deep emotional chord
I have been bombarded by calls to write and take sides in this matter, so let me be very clear: I am writing this as a neutral observer citing stuff from the public domain. I am saying this because I believe my words mean a lot to many of our
45 years ago, Hakuhodo welcomed Jonn into the world with a handmade card for Del Dogra. 45 years later, Jonn completes the circle. When Christine said “hey, we need to put out a press release for Jonn,” she didn’t say I couldn’t write it. So, here I am writing part
By The Malketeer It’s official: the gravitational pull of Mars has shifted. In what industry insiders are calling one of the most consequential global media moves of the decade, Mars Incorporated has handed its US$1.7 billion global media account to Publicis Groupe, ending a long-standing relationship with WPP’s EssenceMediacom. The
Prashant spent many years running IPG Mediabrands in Malaysia and Asia, and then sold his own ‘consulgency’ Entropia to Accenture via Accenture Interactive in Southeast Asia in mid 2021. He has been off the grid since he left Accenture Song in mid 2024. MARKETING Magazine tracks him down to see what he
