Agencies

By The Malketeer When Mastercard announced that WPP Media would take over its global media strategy, planning, and buying across 70 markets, the figure that stood out was US$180 million—the estimated value of the account. But the story here is bigger than the number. The move signals a decisive shift

In a strategic return to his creative roots, Jaz Lee has stepped away from Ogilvy Malaysia to take on the role of Executive Creative Director at Leo Constellation, Southeast Asia, where he’ll spearhead Samsung’s cross-regional marketing narrative Lee’s return is more than a career move — it’s a homecoming. He

Kingdom Digital, a leading digital creative agency in Southeast Asia, has appointed Pajaree Vatcharateansagul (Mynd) as its new Head of Media, further strengthening the agency’s regional capabilities in integrated, full-funnel marketing. With over eight years of experience across integrated media strategy, digital transformation, and regional campaign leadership, Mynd steps into

By Mark Tungate Before an interview I always try to find out a little bit about who the person is, rather than what they do. So in the torpid afternoon heat of Cannes, we spent some time chatting about Dr. Peter Figge’s favourite vacation spot – the Engadin valley in

Retail Media Network (RMN) has announced its latest strategic partnership with AEON BIG, further building its presence in the in-store media landscape across Malaysia. This new addition complements RMN’s existing collaboration with MYDIN, reinforcing the company’s mission to revolutionize retail media by creating high-impact, customer-centric advertising opportunities in the nation’s

By Mark Tungate I’ve noticed that people who work in design tend to be highly visible characters, as if their aesthetic sensibilities allow them to calibrate their own impact on the world. Louise Cantrill is a little like that: she has a vivid personality that makes you sit up and

By The Malketeer In a move that marks a decisive shift towards agency integration, PayPal has awarded its global media mandate to Publicis Groupe, effectively consolidating both creative and media duties under a single holding company. The decision follows a competitive review process and reportedly comes after WPP’s GroupM stepped

One of Malaysia’s fastest-growing specialty coffee chains, Gigi Coffee, has appointed the Kuala Lumpur-based indie creative agency Chariot as its new creative partner. The announcement, confirmed by MARKETING Magazine Asia, signals a strategic move by Gigi to strengthen its brand presence through bold, culturally resonant ideas as the competition in the