In an era where artificial intelligence churns out endless streams of algorithmic art, one question still haunts the creative industry: where does the human soul fit in? Ballsy and Vision Machina have decided to answer that question — not with a press release, but with a cultural experiment. They’re soft-launching
By The Malketeer If most car ads are polished test drives through scenic valleys, Jeep just decided to take a detour through stand-up comedy. And in the passenger seat? Iliza Shlesinger — comic, mom, and the first person bold enough to suggest that the 2026 Grand Wagoneer might just be
By The Malketeer This Deepavali, Bank Negara Malaysia (BNM) swapped spreadsheets for satire. Its latest festive film, “Naan Oru Scammer” (“I am a scammer”), is a bold fusion of humour, drama, and cultural wit—teaching Malaysians how to spot financial fraud without dampening the festive mood. In a world where scams
The Malaysia Advertisers Association (MAA) is ushering in a new era of renewal, marked by fresh leadership appointments and a collective vision to strengthen the role of advertisers in Malaysia’s evolving business landscape. As part of this renewal, Hassan Alsagoff, Regional Head of Loyalty & Marketing at Grab, has been
The advertising world has lost one of its brightest and humblest creative souls. Piyush Pandey, the man who gave India its most unforgettable ad stories, from Fevicol to Cadbury to Hutch’s “You & I”, passed away after a short illness. He was 70. For over four decades, Pandey defined what it meant to speak to the
Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has today announced the 2026 Awards are open for submissions. This year sees a series of updates designed to reflect the region’s rapidly evolving creative landscape and to celebrate work that drives business impact, inclusivity, and innovation.
As part of ongoing efforts to raise public awareness of the threat of terrorism, encourage vigilance among Singaporeans and equip them with the knowledge to act decisively in emergencies, the Ministry of Home Affairs (MHA), in collaboration with VML Singapore, released their first SGSecure social experiment web series – “What
On Friday October 10, the Sheraton Petaling Jaya in Kuala Lumpur played host to a spectacular celebration of results-focused marketing communication excellence, as the 25th Silver Anniversary Dragons of Asia and the 13th Dragons of Malaysia Awards recognised the very best in marketing communications from across Asia, in partnership with
By The Malketeer When Apple drops a brand film, the world pauses. But this time, the pause feels deeper. The company’s new global campaign, Great Ideas Start on Mac, carries the voice of the late Dr Jane Goodall — a woman who spent her life teaching us that creativity isn’t
By The Malketeer In a season often marked by sparkle and spectacle, MR.DIY chose to tell a quieter story. “A Gift of Light” follows two siblings who learn that forgiveness can glow brighter than any lamp. With one small act—a heartfelt apology—the film captures the emotional essence of Deepavali: the
