Darlie has once again redefined innovation in oral care with the launch of the upgraded Darlie Charcoal Spiral Graphene toothbrush – the first toothbrush in Malaysia with LightActiv technology that harnesses the bacteria-fighting power of graphene. While its charcoal bristles are already known for their anti-bacterial properties, the addition of
By AdForum The advertising and marketing industry stands at an inflection point, balancing revolutionary technological change with a renaissance of human creativity. According to insights synthesized by leading industry consultants at this month’s AdForum Summit in London, six critical shifts are reshaping the marketing industry. The Return to Integration After
Marking its 65th anniversary, Maybank Singapore has partnered with Moove Media, Singapore’s leading outdoor advertising specialist, to roll out 65 fully wrapped buses, the largest corporate bus fleet campaign ever undertaken in the nation. It has been almost a decade since Land Transport Authority (LTA) has approved full 100% bus
By The Malketeer You know the usual beer advertising formula, featuring slow-motion pour and sun-kissed foam. Friends laughing on a rooftop somewhere in Bangsar South. Cue guitar riffs and a knowing cheer. Brewlander just lobbed that playbook into the recycling bin. The Singapore craft brewery has launched a campaign with
By The Malketeer When a brand decides to go big, most settle for loud digital ads and a splashy promo. Subway Malaysia, however, parked a giant bursting sandwich bag outside Lot 10, drilled six lubang jenguk into it, and dared Malaysians to be kepo. Not subtle. Very Subway. This is
By The Malketeer McDonald’s Malaysia could easily have launched its Thai green curry burger with stock visuals of basil leaves, silk fabrics and temple silhouettes. A “safe” route. Polite. Predictable. Instead, they asked a bolder question: What if Thai cuisine met Malaysian humour in a back-alley food-fight between horror, TikTok
Malaysia’s leading men’s grooming brand, DASHING, has reinforced its deep commitment to national youth development by successfully concluding the Biasiswa Bakat Dashing Talent ID Camp 2025. This elite football programme was created to identify, nurture, and provide a once-in-a-lifetime opportunity for Malaysia’s next generation of promising footballers. The one-day camp,
The Asian Federation of Advertising Associations (AFAA), at the 34th edition of the AdAsia Congress held recently in Beijing, conferred the prestigious AFAA Honorary Life Member Award on Bharat Avalani, recognising his outstanding contribution to the advertising and marketing communications industry across Asia. This accolade is reserved for individuals who
Cathay today launched ‘Slowly Explore, Fully Inspired’, a short video produced by acclaimed Thai filmmaker Chayanop Boonprakob (Moo), highlighting the surprising parallels between art and travel. This latest milestone is part of Cathay’s three-year partnership with the West Kowloon Cultural District Authority (WKCDA) to inspire travellers and promote Hong Kong
VML Hong Kong today announced the successful launch of “Just Like You,” a transformative regional campaign for Triumph, one of the world’s largest intimate apparel companies. Rolling out across Asia-Pacific (APAC), the campaign invites modern women to rediscover and embrace their authentic selves, asserting that true beauty originates from within.
