sooka, Malaysia’s leading streaming service, concluded the sooka Gilerrr Streaming Challenge where 273 participants gathered for a full day of entertainment and competitive challenges all while streaming sooka LIVE. The event not only achieved recognition from the Malaysia Book of Records for having the Most Participants in a Streaming Multitasking
There’s a moment in Etiqa’s latest brand film, Born here with you. Always here for you, where no one is selling anything. No policy. No premium breakdown. No “learn more” button screaming for attention. Just a Pakcik sliding a plate across the counter and saying, “Makan dulu, bayar kemudian.” (Eat
While the industry debates the death of linear media, Media Prima is doing something far less dramatic — and far more strategic. It’s making money elsewhere. For the first quarter ended 30 September 2025 (1QFY26), Media Prima recorded RM198.9 million in revenue and RM1.6 million profit after tax, reflecting a
MBCS, the media-fuelled creative content practice under IPG Mediabrands, has collaborated with U Mobile on its new U Family campaign, celebrating the genuine, unscripted moments that define what family truly means. The campaign captures the raw beauty of family life through a series of five heartfelt short films — from
It’s not every day that a wedding becomes a marketing masterclass, but that’s exactly what happened when Unifi TV launched its refreshed streaming app, Unifi TV 2.0, and invited Malaysians to witness Setulus Takdir: Fattah & Amira unfold live. The campaign, a first-of-its-kind collaboration between Unifi TV and celebrity couple
KFC Malaysia is closing out the year with a campaign built firmly around cultural relevance and youth engagement. Launching 20 November 2025, the new Japanese Yuzu Crunch & Burger and the Celebration Bucket with Crispy Cheezy Fried Mozzarella anchor the brand’s year-end marketing push. The move isn’t just about flavour
Long before the age of smash burgers and monochrome burger joints claiming, “artisanal perfection”, the Whopper was already doing something unfashionably simple: being itself. Flame-grilled, unapologetically smoky, a little messy, and unmistakably honest. But somewhere between viral menu hacks and fast-food fads, the Whopper—an icon with five decades of global
Astro, Home of Originals, continues to push creative boundaries beyond the screen with the official reveal of its striking “Generasi: Perfect 10” lenticular out-of-home (OOH) installation at KLCC Convex Crossing, created in collaboration with Naga DDB Tribal. The immersive display, featuring lead characters Ezie and Victoria, challenges viewers with a
Every year, the Prosperity Burger returns like clockwork — a dependable seasonal cue somewhere between nostalgia and menu economics. This year, McDonald’s Malaysia did something quietly clever and meaningul. It took a product that Malaysians already love and lifted it 200 metres into the sky, wrapped it in charity, and
Brands have spent the past two years racing to out-AI one another. Every campaign is “powered by”, “built with”, or “enhanced through” some new model promising frictionless convenience. In their latest work, Nescafé Thailand and Leo Burnett Thailand decided to flip the cultural script entirely. They asked a deceptively simple
