Etika Sdn Bhd, in collaboration with Reef Check Malaysia (RCM) and supported by the Malaysian Recycling Alliance (MAREA), has announced the launch of the Semporna Waste Management Program — a pilot initiative to establish a functioning community-based waste management system in Kg Sri Aman, Semporna. The programme addresses a longstanding
By The Malketeer Most World Cup build-ups follow a familiar formula — sweeping stadium shots, slow-motion sprints, sweaty close-ups, orchestral climax. Instead, adidas has swerved the obvious. It has gone cinematic, cheeky, and culturally elastic with La Preparacíon Americana — a campaign that doesn’t hype goals, but glorifies the messy,
By The Malketeer There was a time when MILO’s biggest cultural moment lived in the school canteen — a metal jug, a green plastic cup, and a queue of sweaty kids after sports day. That memory still warms us. But today, MILO isn’t just fuelling bodies. It’s trying to spark
By The Malketeer Some brand activations try to grab eyeballs. Coway’s latest one tries to open hearts. In a capital city famous for billboards, neon ambitions, and hurried footsteps, Coway has chosen something gentler — turning Kuala Lumpur’s monorail into a travelling sanctuary of everyday wellness. Not wellness as a
In a significant step towards advancing Malaysia’s digital advertising ecosystem, NKMH Media Sdn. Bhd., Adello Malaysia Sdn. Bhd., and Adello Group AG have officially entered into a tri-partite Memorandum of Understanding to jointly drive innovation and adoption of programmatic advertising solutions in Malaysia. The signing ceremony, held in Kuala Lumpur,
By The Malketeer Six seconds. That’s all STING needed to energise Southeast Asia — and, frankly, that’s all most of us get now before people scroll on. Forget brand monologues. Forget sentimental epics for every campaign. STING’s six-second blitz 18 rapid-fire video campaign with Leo Thailand isn’t just a creative
IPG Mediabrands’ bespoke unit, Azure, partnered with RHB Banking Group to bring to life Light It Together, a heartwarming Deepavali campaign celebrating the power of Malaysians uniting as one. The #LightItTogether social-OOH activation launched over the Deepavali period, inviting Malaysians to light a virtual diya (lamp) through RHB’s Instagram page,
By India Fizer In a world where every brand wants to “join the conversation,” Chloe Wren, Senior Strategic Planner at BETC Paris, argues that true cultural relevance is about curating what matters. She explores how brands can uncover their authentic place in culture, build enduring connections, and turn fandoms into
Kunal Sinha and Sandeep Joseph both worked in Ogilvy India with the late, great Piyush Pandey. Kunal was in the strategic planning team and worked closely with Piyush on multiple campaigns. Sandeep’s company was acquired by Ogilvy and he headed Ogilvy Interactive after the dotcom crash, from 2001 till 2004.
By India Fizer When culture moves at the speed of a scroll, timing and authenticity are everything. RG Logan, Chief Strategy Officer at Grey New York, unpacks how the best agencies help brands stay relevant without losing their identity, and why consistency is the secret to lasting cultural impact. Brands
