MBCS, the media-fuelled creative content practice under IPG Mediabrands, has collaborated with U Mobile on its new U Family campaign, celebrating the genuine, unscripted moments that define what family truly means. The campaign captures the raw beauty of family life through a series of five heartfelt short films — from
It’s not every day that a wedding becomes a marketing masterclass, but that’s exactly what happened when Unifi TV launched its refreshed streaming app, Unifi TV 2.0, and invited Malaysians to witness Setulus Takdir: Fattah & Amira unfold live. The campaign, a first-of-its-kind collaboration between Unifi TV and celebrity couple
KFC Malaysia is closing out the year with a campaign built firmly around cultural relevance and youth engagement. Launching 20 November 2025, the new Japanese Yuzu Crunch & Burger and the Celebration Bucket with Crispy Cheezy Fried Mozzarella anchor the brand’s year-end marketing push. The move isn’t just about flavour
Long before the age of smash burgers and monochrome burger joints claiming, “artisanal perfection”, the Whopper was already doing something unfashionably simple: being itself. Flame-grilled, unapologetically smoky, a little messy, and unmistakably honest. But somewhere between viral menu hacks and fast-food fads, the Whopper—an icon with five decades of global
Astro, Home of Originals, continues to push creative boundaries beyond the screen with the official reveal of its striking “Generasi: Perfect 10” lenticular out-of-home (OOH) installation at KLCC Convex Crossing, created in collaboration with Naga DDB Tribal. The immersive display, featuring lead characters Ezie and Victoria, challenges viewers with a
Every year, the Prosperity Burger returns like clockwork — a dependable seasonal cue somewhere between nostalgia and menu economics. This year, McDonald’s Malaysia did something quietly clever and meaningul. It took a product that Malaysians already love and lifted it 200 metres into the sky, wrapped it in charity, and
Brands have spent the past two years racing to out-AI one another. Every campaign is “powered by”, “built with”, or “enhanced through” some new model promising frictionless convenience. In their latest work, Nescafé Thailand and Leo Burnett Thailand decided to flip the cultural script entirely. They asked a deceptively simple
On a humid Jakarta afternoon, a crowd gathers in front of City Plaza. Nothing unusual—until a 30-metre billboard suddenly dissolves into the skyline behind it. A bubble tea tsunami pours down the façade. A dinosaur peeks between buildings. A space-time portal opens where a static poster used to be. Nobody
Sime Darby Property has reappointed WPP Media as its integrated media agency of record in Malaysia after a pitch. The new mandate, effective 16 September 2025, covers all media duties across channels supporting township launches, brand building and demand generation. The partnership centres on a data and technology driven agenda.
billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimise planning and performance for OOH advertising. The company’s technology-first approach has fuelled expansion across more than 20 countries
