Advertising

4As Malaysia Unveils 2025 Salary and Charge-out Rate Survey

The Association of Accredited Advertising Agents Malaysia (4As), together with The Edge Partnership Malaysia, has released its 2025 Salary and Charge-out Rate Survey, giving a current view of salary levels, charge-out rates, talent trends and agency workforce patterns across Malaysia. 4As President Tan Kien Eng said, “The 4As Salary Survey

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The NexGen Show Episode 37: I Knew Nothing About Advertising

Born in Croatia and raised across multiple continents, Amira Mahathir’s journey into the Malaysian advertising industry was anything but linear. The daughter of a diplomat, her childhood was shaped by constant movement — from Canada to Switzerland, back to Malaysia, then on to Tokyo — giving her a global perspective

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The 60 Second Supply Path Check Every Marketer Should Run

By Maaz A. Khan, Regional Client Partner (APAC), WPP Media Programmatic advertising makes it easy to launch campaigns. It is harder to answer a basic question: where did my budget go on its way to the publisher? Marketers see performance numbers, reach, and CPMs. What we do not always see

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Words can save lives 

A new generation of Malaysian communicators stepped into the spotlight as Taylor’s University and the Road Safety Council of Malaysia, Majlis Keselamatan Jalan Raya Malaysia (MKJR), celebrated the winners of a student road safety communication contest recently.   The National Road Safety Copywriting Creative Contest awards ceremony was framed as something

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IAA Malaysia partners with IACT College to unveil landmark MYR1.5 Million IAA Malaysia Recode Scholarship

The International Advertising Association (IAA) Malaysia and IACT College have jointly announced a landmark scholarship program aimed at reshaping Malaysia’s future talent landscape in the creative, digital, marketing, and communications sectors. The initiative will award MYR10,000 each to up to 150 students entering IACT’s 2026 diploma intake, representing a potential total investment

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