It was meant to be a clever wink at December fatigue. Instead, McDonald’s Netherlands found itself at the centre of a global backlash, accused of serving up nothing more than “AI slop”. The brand has now pulled its AI-generated Christmas film after a wave of scathing online criticism – a
Most brands talk sustainability in soft pastels, recycled-paper textures, and politely optimistic taglines. Chupps clearly didn’t get that memo. Instead, their latest campaign opens with funeral processions across rural India — not exactly the usual playground for footwear marketing. But that’s precisely why it works. Launched on World Soil Day
A new generation of Malaysian communicators stepped into the spotlight as Taylor’s University and the Road Safety Council of Malaysia, Majlis Keselamatan Jalan Raya Malaysia (MKJR), celebrated the winners of a student road safety communication contest recently. The National Road Safety Copywriting Creative Contest awards ceremony was framed as something
Payments Network Malaysia (PayNet) has launched a campaign for DuitNow QR’s cross-border feature, positioning it as the easiest way for Malaysians to pay in Thailand, Singapore, Cambodia and Indonesia with the same banking or e-wallet apps they already use at home. The brief behind the work is blunt about the
The International Advertising Association (IAA) Malaysia and IACT College have jointly announced a landmark scholarship program aimed at reshaping Malaysia’s future talent landscape in the creative, digital, marketing, and communications sectors. The initiative will award MYR10,000 each to up to 150 students entering IACT’s 2026 diploma intake, representing a potential total investment
Dear Editor, I refer to the recent Instagram announcement made on 8/12/25 by Fey Ilyas, the founder of Current Media Group Sdn Bhd (CMG). Mr. Ilyas stated that the dispute regarding the alleged plagiarism of CMG’s creative ideas—without compensation or acknowledgement—by the Ministry of Investment, Trade and Industry (MITI) for
Netflix’s farewell to Stranger Things didn’t arrive quietly in Malaysia. It arrived loud, neon-lit, and on three wheels. For the series’ final ride, Prodigious and Leo Malaysia reimagined one of the show’s most iconic symbols — the bicycle — and gave it a distinctly local twist. The result: a fleet
When Astro Shaw and Monsta decided to build early hype for Papa Zola The Movie, it didn’t wait for posters, trailers or press junkets. Instead, the company went straight to where attention is captive, rolling out a focused out-of-home campaign on one of Klang Valley’s busiest thoroughfares: the Federal Highway.
From sketchbooks and whiteboards, to award stages and culture shock, the latest episode of The NexGen Show spotlights a creative who has quietly but steadily carved out his place in the industry. Chris Chiang first entered advertising at just 20 and clocked nearly eight intense years in the business before
KFC Malaysia brought the thrill of Johor Motorsports Racing (JMR) paddock directly to its outlet, making Malaysian motorsport more accessible to inspiring youth and reaffirming its long-standing partnership with JMR. This collaboration reflects KFC Malaysia’s enduring belief that nation building is powered by communities that thrive and young people who
