RHB Banking Group has launched Ms Adventures, a first-of-its-kind romcom mini-series created to inspire today’s travel-savvy audience. Blending humour, adventure, and a touch of romance in a fresh, mobile-first format, the series promises to entertain viewers with relatable moments and unexpected twists. Shot on location in one of Asia’s most
There’s a moment, somewhere between a capybara plushie and a Petronas tearjerker, when you realise something quietly radical happened in Malaysian marketing this year. Brands stopped shouting. And started belonging. For all the talk about AI, data lakes, and pipelines to nowhere, 2025 will be remembered as the year local
A new global forum celebrating the cultural and business impact of creative innovation in sports marketing The Cannes Lions International Festival of Creativity today announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. Taking place 24–25 June 2026 during Cannes Lions,
Luxury has always traded on a single, priceless commodity: human touch. The wink of a seamstress, the intuition of a creative director, the imperfections that make craft feel alive. So when Valentino — a house synonymous with Roman couture and old-world romance — unveiled an AI-generated campaign for its new
In a city known for its vibrant marketing scene and fast-rising creator economy, Audience2Media made a bold statement last week. The global influencer marketing giant and the only behavioural ad targeting platform to fuse both web and social data hosted its first-ever Appreciation Party in Kuala Lumpur, drawing some of
By Tham Khai Meng, Former Co-Chairman and Worldwide Chief Creative Officer of Ogilvy & Mather Neil was a true great friend and I’ll miss him terribly. He was a lovely person, forged from a singular mould. He was not only a remarkable talent, but also had the most extraordinary of
Pushing creative boundaries, boutique agency Muma Malaysia turns the tables on traditional art-making with The Art of Undoing, a unique project that proves erasing can be just as creative as drawing itself. The Art of Undoing marks Muma’s latest experimental art installation, created in collaboration with stationery retailer CzipLee. The project
sooka, Malaysia’s leading streaming service, concluded the sooka Gilerrr Streaming Challenge where 273 participants gathered for a full day of entertainment and competitive challenges all while streaming sooka LIVE. The event not only achieved recognition from the Malaysia Book of Records for having the Most Participants in a Streaming Multitasking
There’s a moment in Etiqa’s latest brand film, Born here with you. Always here for you, where no one is selling anything. No policy. No premium breakdown. No “learn more” button screaming for attention. Just a Pakcik sliding a plate across the counter and saying, “Makan dulu, bayar kemudian.” (Eat
While the industry debates the death of linear media, Media Prima is doing something far less dramatic — and far more strategic. It’s making money elsewhere. For the first quarter ended 30 September 2025 (1QFY26), Media Prima recorded RM198.9 million in revenue and RM1.6 million profit after tax, reflecting a
