Posted on by Nathalie Tay
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C27 Named Official Social Media Agency for United International Pictures (UIP) Malaysia
03 Mar
“Consumers have become more financially conscious. Convincing them to spend their time and money at the cinema has become increasingly challenging,” says Nicholas Yong, Managing Director of United International Pictures (UIP) Malaysia, the country’s leading film distribution company.
A challenge that creative agency C27 had no better pleasure of taking on — as seen fit by UIP when naming C27 as their official social media agency.
“With numerous releases flooding the market every week, we continuously strive to stand out through local activations that sustain word-of-mouth buzz,” Yong adds. “Partnering with C27 ensures impactful campaigns that elevates UIP Malaysia’s presence and appeal in a competitive market.”
The mutually beneficial partnership aligns with C27 and UIP Malaysia’s shared vision of fuelling a desire and need in audiences to experience movies as an art form to its preferred quality.
“We’re injecting fresh and innovative strategies to UIP Malaysia’s social media platforms, turning them into immersive spaces where fans can truly experience the magic of movies,” says C27’s Group Account Director, Farez Khan.
Shaiful Ayisy, Creative Director at C27, adds, “We aspire to transcend boundaries and ignite imaginations, crafting narratives that captivate audiences and fosters deeper connections across diverse cultures.”
The timing for the partnership couldn’t have come at a better time, too, as Yong notes, “2025 will be a very strong year for us. Cinema-goers in Malaysia are in for a treat with our blockbuster films such as Mission: Impossible – The Final Reckoning, the next instalment of the Jurassic World franchise, Jurassic World Rebirth, a new Smurfs movie, and the highly anticipated live-action adaptation of How To Train Your Dragon.”
And that’s just the beginning. Yong also hints at more sequels to look forward to, like The Bad Guys 2, Nobody 2, Megan 2.0, Five Nights at Freddy’s 2, and Wicked: For Good.
