Sutapa Bhattacharya’s workshop discusses the mistakes organisations make when implementing AI, the capabilities that will create sustainable competitive advantage and why human oversight must remain central to brand leadership.
“Participants should leave with a clear- eyed view of where the real return on investment lies, so they can invest based on evidence rather than hype,”says Sutapa.
PLUS:
Web: https://weekender.com.my/issue467
PDF: https://weekender.com.my/issue467/issue467.pdf
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