As artificial intelligence rapidly transforms film and video production, Malaysian ethical AI talent agency ProxifAI is pushing for a future where technology supports human creativity rather than replaces it.
That vision will take centre stage at the ProxifAI x Creators Lab Hackathon Malaysia 2026, a four-hour creative sprint bringing together film directors, AI practitioners and scriptwriters to produce a short vertical drama pilot.
Presented by unifi and powered by Seedance 2.5 from BytePlus and ByteDance, the hackathon will take place on Saturday, 15 August 2026, at Muzium Telekom, Kuala Lumpur.
The event forms part of a regional hackathon series that has previously been held in Los Angeles and Singapore, positioning the Malaysian edition as a platform for local creative talent to demonstrate how AI and human craft can work together.
Founded in Malaysia, ProxifAI is an ethical AI talent agency that develops licensed Digital Twins of real people. Its model is designed to ensure individuals remain protected, credited and compensated when their faces, voices or likenesses are used in AI-generated content.
The agency describes its approach as “Humanising AI”, a principle that places informed consent, ownership and fair value-sharing at the heart of AI production.
Rather than questioning whether generative AI tools are capable of producing films and videos, ProxifAI is focused on determining who ultimately benefits from their use.
The agency warns that without proper safeguards, AI-powered production could remove the people whose identities, voices and stories give creative work its meaning.
Through its Digital Twin framework, ProxifAI aims to create an alternative in which talent retains control over how their likeness is used and participates in the commercial value generated from it.
The wider ambition is to position Malaysia as Southeast Asia’s ethical AI talent hub and establish stronger standards for responsible AI production before practices are defined elsewhere in the region.
The Creators Lab Hackathon Malaysia 2026 will put those principles into practice by asking participants to develop a vertical drama pilot under time pressure using a combination of AI tools and traditional creative expertise.
Participants may enter individually or in teams of up to four members. Seedance accounts and production credits will be provided to support the development process.
Beyond the challenge itself, the event offers participants an opportunity to represent Malaysia on a regional platform.
The top three teams will advance to the Asia Television Forum 2026 in Singapore this December, creating a direct pathway for Malaysian creators to present their work to the wider Asian entertainment and media industry.
Applications are now open. Interested participants may contact vivien@proxifai.me for further information.
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