Malaysia’s Top English Radio Station Has Lost Its Damn Mind!

For three decades, Hitz has clung to its title as “Malaysia’s Number One English Radio Station” tighter than a makcik holding her handbag at a bus stop. In a move that has left brand managers questioning everything they hold true about marketing and branding, the station has announced it is voluntarily relinquishing the crown.

After 30 years of obsessing over industry surveys, Hitz has realised a painful truth: today’s listeners do not care about a trophy. In an industry where every radio station finds a way to call themselves “No. 1” whenever data drops, the metrics have become redundant.

Audiences today don’t want data bragging rights; they want authenticity, realness, compassion, and human connection (wrapped around the top-of-the-charts music Hitz has always delivered).

Instead of quietly retiring the “No. 1” moniker in a boring corporate email, Hitz’s creative agency Your Maker (supported by strategy from ballsy) proposed the unthinkable: The Roast of Hitz: Malaysia’s No. 1 Retirement Party (a play on Hitz’s current tagline: Malaysia’s No. 1 Hits Music Station).

Let Comedians Beat Your No. 1 Status To Death

In a world where brands spend millions protecting their pristine images and burying negative comments, Hitz is doing the exact opposite.

Hitz will be shoving the Hitz Morning Crew, made up of Prem, Ili and Anne, into the firing line to let the region’s top comedians make fun of their decades-long obsession with being the top dog. This marks the first time a radio station—and arguably any brand globally—has ever sponsored its own public humiliation to reclaim authenticity.

The event, which will be taped live at The Platform @ Menara KEN TTDI on 19 June 2026, will bring together a lethal lineup of Malaysia and Singapore’s top stand-up comedians (which include Kavin Jay, Jason Leong, Keren Bala Devan and Fadzri Rashid), popular influencers, celebrities, and the people who know where the bodies are buried: Hitz’s beloved ex-announcers.

“When the agency first pitched this to us, it was met with immediate enthusiasm,” said Seán Matjeraie, the Brand Manager of Hitz. “It’s time to take the power away from redundant recognition. We’ve spent 30 years shouting about a number, when no one cared. We’re ready to let people laugh at how ridiculous that obsession was, so we can focus on what actually matters: being real with Malaysians, across all Hitz platforms, all the time.”

What to Expect at the Ultimate Brand Takedown:

*The Ex-Files: Former Hitz announcers like Adam C, Juanita, Jinnyboy and Arnold Loh returning to air out some closely-kept secrets and behind-the-scenes drama from the being a part of the Hitz family.

The Causeway Crossfire: Top comedians from Malaysia and Singapore putting aside their food disputes to unitedly drag Hitz through the mud.

The Music You Love Remains: While the ego is dying, the playlist isn’t. Hitz will continue to spin the biggest hits, just with 100% less corporate smugness.

Marketers, media agencies and rival stations who have been waiting 30 years for Hitz to fail are formally invited to watch them do it to themselves on purpose. Non-haters are cordially invited too, of course.

A very limited number of tickets are being given out at https://hitz.com.my/contest/the-roast-of-hitz, which also has all up-to-date details of the event.

After this, Your Maker foresees more brands being crazy enough to stage their own roasts. ‘THE ROAST OF PENSONIC’ would be absolutely bonkers, but hey, not impossible.

Hit Your Maker up if your brand is up for ripping its ego to shreds.