In an era of hyper-collaboration and corporate politeness, many agencies and marketing teams have fallen into a comfortable, yet dangerous, trap. We’ve prioritized “niceness” over efficacy, and in doing so, we’ve traded innovation for safety.
At the 15th Malaysian Marketing Conference 2026, Chris Jaques is here to shatter that comfort zone.
A self-described contrarian and the Founding Partner & CEO of Transformation Group, Chris brings a heavyweight perspective forged at the highest levels of global agency leadership. Having served as CEO of APAC, Europe, and the U.S. for giants like Omnicom and WPP, he has seen firsthand how bloated hierarchies and “peacekeeping” mentalities stifle the very creativity they are meant to foster.
Chris’s philosophy is a cold splash of water for the modern manager. He argues that if your team is “nice” but fundamentally scared to speak up or take risks, you don’t actually have a team—you have a support group. Real teams thrive on friction, honest dissent, and the courage to fail.
In this riveting closing session, Chris will dive into the mechanics of Team Dynamics and Agency Management, providing a roadmap for those ready to move past mediocrity. He will get brutally honest about the operating models required to win today:
For leaders navigating the complexities of crisis playbooks and shifting team models, this session offers a rare opportunity to learn from a veteran who chooses truth over tradition. Being FEARLESS isn’t about the absence of conflict; it’s about leveraging that conflict to build something unshakeable.
The 15th Malaysian Marketing Conference comes roaring back on 21st May, 2026 at KLGCC Convention Centre, featuring real-world market experiences from 14 industry leaders.
Don’t settle for a support group. Build a fearless team.
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The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
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