Registration & Welcome.

Welcome by Organising Chairman, Prof Harmandar Singh.

Opening Keynote: Fearless Marketing in the AI Era

by Jamshed Wadia - Founder, AIdeate Solutions.

Jamshed cuts through the AI noise and get brutally practical about what fearless marketing looks like now. He will explore how to use AI without losing brand truth, how to build trust while the data rules tighten, and how to turn speed and automation into real advantage….

• Lead with truth, not tools.
• Be fearless about data and trust.
• Build an AI ready brand system.
• Win with better decisions, not more content.
•  AI adoption checklist for CMOs.

Coffee Break

Fearlessly Creative

VJ Anand – Founder & Chief Creative Officer @ Ballsy.

In this high voltage session, VJ will take aim at “safe” creative and the beige work that passes for progress. He will unpack what fearless creative really demands in an AI-soaked world, with sharper truths, fewer committees and ideas with teeth…

• Stop feeding the algorithm. Start feeding the audience.
• AI is your mirror. If it looks like everyone else, that’s on you.
• Safety is not a strategy.
• Kill committee creativity.
• Make one brave thing, not fifty forgettable things.

The NexGen Show presents the Fearless Four

The NexGen show, now into its second year, is a weekly

podcast series dedicated to young stars in the industry who are below 30. In this invigorating panel discussion Malaysian CMO of the Year Linda Hassan talks to young and bright minds from the series who are creating new pathways to excellence in the industry…

• NexGen Ep 13: Mia Goh
  Manager, Ms. Bianca.

• NexGen Ep 22: Ms Oliver Chong
  Strategy Planning Executive, Dentsu (tbc).

• NexGen Ep 33: Anson Goh
  Regional Performance Marketing Lead, Mars Wrigley.
• NexGener Ep 37: Amira Mahathir
  Creative Strategy @ ZUS Coffee.

Moderator: Linda Hassan
Former Group CMO of Domino's Pizza Malaysia & Singapore.

PITCH POWER

These revealing 15-minute sessions will bring you up to speed with all the action that is brewing with some of the leading innovators in the media marketing space….

LUNCH & NETWORKING

Selected Screening of Best Raya & CNY TVCs 2026

SPOTLGHT SESSIONS

These popular 15-mins Q&A sessions are where random questions will be posed in a rapid-fire format to individual speakers, who will be bathed in one powerful spotlight against the darkness of the hall. Delegates are advised to keep their note pads ready, as this banter is both fleeting and fascinating. We’ll talk about “war stories”, career crashes, rants and about what they tried, what broke, what it cost, what moved, and more…  

SPOTLIGHT SPEAKER 1:

• Santharuban Thurai Sundaram
  Former CEO of Etika Group of Companies, inaugural Malaysian CMO of the Year award winner.

SPOTLIGHT SPEAKER 2: 

• Adam Wee
  Former Group CMO of Maybank and CIMB Group. Founder and CEO of tourism tech venture ExplorAR.

SPOTLIGHT SPEAKER 3:

• Lisette Sheers
  Founder & Creative Director NALA Designs.

SPOTLIGHT SPEAKER 4:

• Rudy Khaw
  Former CEO of AirAsia brand.co. Founder of Lobby Hours.

B2B Marketing - Where Fearless Marketers Win

By Hando Sinisalu – Founder, Marketing Parrot, Estonia.

Hando is Mr Case Study. He is here to tell you B2B does not have to be boring. Hando will show where fearless B2B marketers really win, by turning complex offers into sharp stories, building trust that shortens sales cycles and making marketing pull its weight in pipeline…

• If you sound “professional”, you sound like everyone.
• Stop selling features. Sell the risk you remove.
• Your brand is your sales force before the sales force.
• Thought leadership is not posting. It is taking a side.
• Measure what finance respects.

Coffee Break

Building Fearless Teams

Founding Partner & CEO, Transformation Group.

Former CEO of APAC, Europe & U.S. @ Omnicom, WPP.

Chris Jaques has always played the role of contrarian. In this riveting  closing, he will talk about Team Dynamics, agency management, crisis playbooks and team operating models…

• If your team is “nice” but scared, it is not a team. It is a support group.
• Kill the meeting theatre.
• Reward truth tellers, not peace keepers.
• Make accountability visible.
• Protect makers from managers.

Close & Thank You.