MALAYSIAN CMO AWARDS 2021
January 7 2022
Time to recognise Malaysia’s Best Marketers!
CONCEPT
Brave and brilliant marketers deserve fame too.
The Malaysian CMO Awards are here to reward the best in the business of marketing. This award is to identify talent, transparency, tenacity, and a take charge attitude.
OBJECTIVE
To recognize and acknowledge the immense contribution, inspiring leadership and trail-blazing achievements in Malaysia’s marketing communications industry. An eminent panel of industry leaders will decide on the winners: all criteria based on results.
CATEGORIES
Best Marketer in
B2B Marketing
This category recognises the marketer who has transformed a space where marketing is usually considered as ‘boring’ to one that is creative and generates positive ROI.
Best Marketer in
SME Marketing
Limited budgets and resources are not a deterrent for our marketer in this category. This category recognises the marketer who has grown their brand in the ever evolving SME landscape.
Best Marketer in
Omni-Channel Marketing
This category recognises the marketer who understands all touch points and has effectively created a seamless Omni-channel marketing customer journey for his or her brand.
Best Marketer in
Millennial Marketing
It is not easy to understand today’s Snapchat generation but the Marketer who will take home this award knows exactly what makes Millennials tick.
Best Marketer in
e-Commerce Marketing
This category recognises the seasoned e-commerce marketer who has successfully generated profitable interest for their e-commerce brand in a borderless world.
Best Marketer in
Travel & Hospitality Marketing
The travel industry today is more than a glossy ad in a magazine. This category recognises the marketer who understands the travel industry and has produced cutting edge, multi-platform campaigns to inspire today’s travellers.
Best Marketer in
Sustainable Brand Marketing
This award pays tribute to the marketer who understands and demonstrates the role of brands in pursuit of the definition of a fair and sustainable future.
Best Marketer in
Education & Training Marketing
This category applauds the marketer who has raised the bar in today’s education and training industry with messages that inspire today’s learners to empower their careers with the right education and direction.
Best Marketer in
Media & Content Partnership Marketing
This category accolades the marketer who has utilized the powerful tools of media and content in their campaign executions through smart and valuable partnerships.
Best Marketer in
Customer Experience Marketing
The essence of good marketing lies in how you make your customer feel. This category recognises a marketer who understands this golden rule and has implemented the right strategies to give their customers the best experience.
Best Marketer in
Event & Experiential Marketing
This category recognises a marketer who blends experiential marketing with campaign success. Including landmark events, memorable experiential campaigns with strong ROI results.
Best Marketer in
Retail & Promotions Marketing
This category recognises a marketer whose sound insight in the retail industry has led to the success of their retail brands while harnessing the power of online retail.
Best Marketer in
Festive Communications Marketing
There is nothing that pulls the heartstrings like a Malaysian festive ad. This category recognises a marketer who has been able to make a lasting impact for their brand through their festive ad campaign.
Best Marketer in
Data & Technology Marketing
This category recognises a marketer who is driven by data and unafraid of exploring new technologies to power their campaigns.
Best Marketer in
Loyalty & Engagement Marketing
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
Best Marketer in
Influencer Marketing
KOLs have quickly become an important, sometimes necessary platform for almost every marketing campaign. This category recognises the marketer who has creatively engaged with influencers in campaigns and leveraged their power to produce results.
Best Marketer in
Social Media Marketing
This category recognises the marketer who has been consistent in driving buzz-worthy campaigns on social media. While achieving results that defy the norm.
Best Marketer in
Mobile Marketing
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
Marketing Trailblazer Award
The award will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.
- Marketing Trailblazer – Telco
- Marketing Trailblazer – Financial Services
- Marketing Trailblazer – F&B
- Marketing Trailblazer – Digital
- Marketing Trailblazer – FMCG
- Marketing Trailblazer – Media & Entertainment
Rising Marketing Star
(Free entry for this category)
The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.
Rising Marketing Star – Financial Services
Rising Marketing Star – Telco
Rising Marketing Star – F&B
Rising Marketing Star – Digital
Rising Marketing Star – FMCG
Rising Marketing Star – Media & Entertainment
Malaysian CMO of The Year 2021
(No entries required)
This coveted award honors the marketer who checks all the boxes. The judges will be selecting the deserving winner for this award and will be looking for a leader who has pushed the boundaries and shown the way for new posssibilites. The true game-changer!
Entry Fee per nomination is RM 500
Payments can made here
Closing date for nomination: 30th November 2021
JUDGES
Head of Judging Panel
Prof. John D Chacko
President
International Advertising Association (IAA) Malaysia
Advisor
Greg Paull
Principal
R3 Worldwide
Judging Panel
Albern Murty
CEO
DiGi
Renzo C Viegas
Founder and Executive Director
Crescer Sdn Bhd
Dato’ William Ng
Chairman
SAMENTA
Andreas M. Vogiatzakis
Executive Director
AMVPLUS Advisory Sdn Bhd
Surina Shukri
Venturer & Growth Catalyst,
Former CEO of MDEC
Karthik Siva
Founding Chairman of Global Brand Forum
Judging CRITERA
Business Results (30%)
The rewarded candidates will have shown their influence and involvement in positive business outcomes – whether its market share, revenue growth, or profit, in a responsible manner.
Team Results (20%)
A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to how the CMO has shown leadership in these critical times, mapping out cohesive and collaborative approaches while optimising team resources in a changing work environment.
Case Study (30%)
We’ll assess case studies to see how the CMO has led, adapted and embraced the new way of working and delivered campaigns, launched new initiatives that progressed the economic health of the company, people and brand. How engagement and impact working together gets results.
Track Record (20%)
Breakthrough marketing is far more effective than traditional marketing. We will study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.
SPONSORS / PRESENTERS
ORGANISER
Knowledge Partner
Supporting Partner
CONTACT US
Address
Malaysian CMO Awards Secretariat
Sledgehammer Communications (M) Sdn Bhd
22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.
Telephone
603-7726 2588
E-Mail
vishnu@adoimagazine.com
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