Contact Points
TIME FOR DISCOVERY
With data overloading our minds and measurement metrics the new mantra for successful and accountable marketing, we are now in a tailspin of new ways of doing things. Even these ways change by the day. The charged up ecosystem, where budgets get lower, channels keep increasing, and targets get unrealistic, it is easy not to lose one’s mind while trying to survive, let alone thrive.
Journey with our speakers and learn from their inspiring discourses as you centralise your focus on innovative pathways to marketing success.
SPEAKERS & PANELISTS
Prof. Harmandar Singh
Founder + CEO
MARKETING Magazine
Santharuban T. Sundaram
CEO (Malaysia, Singapore, Brunei & Exports)
Etika Group of Companies
Filipe Lampreia
Chief Strategy Officer
VML Malaysia
Farha Manan
Associate Planning Director
VML Malaysia
Stanley Clement
CEO
MBCS
Joel Lim Min Sheu
Partner / Director
MantaYaY
Sai Phaik Cheng
Director Solution & Implementation
OMNIA
Diana Boo
Chief Marketing Officer
Boost
Ravi Shankar
Chief Marketing Officer
AirAsia MOVE
Schrene Goh
Chief of Commercial
MRT Corporation
Izra Izzuddin
Chief Marketing Officer
SETEL Ventures (a subsidiary of Petronas Dagangan Berhad)
Chayenne Tan
GM, Product Development & Digital Marketing
MRT Corporation
Fiona Liao
Group Chief Marketing, Communications & Sustainability Officer
POS Malaysia
Nina Sharil Khan
Chief Marketing Officer
Infinite Headway Training & Wellness
Alex Goh
Vice President, Marketing
MR.DIY
Salawati Yusoff
Chief Branding Officer
Proton New Technology Sdn Bhd
Casey Loh
Creative Chief
The Clan
Elaine J Chew
Chief Marketing Officer
Lemmy
Andrew Tai
Director
Synapze Sdn Bhd
Jeff Cheah
CEO
Seni Jaya Corporation
Gitanjali Sriram
Group CSO
Trapper Group
Izan Satrina Mohd Sallehuddin
Senior Director
Think City
Catherine Chai
Marketing Director
Sony Pictures Malaysia
EVENT AGENDA
| Time | Session |
|---|---|
| 8:30 | Registration & Coffee |
| 9:15 | Welcome by Organising Chairman Prof Harmandar Singh |
| 9:30 |
KEYNOTE ADDRESS - MARKETING MARKETING Santharuban Thurai Sundaram - CEO (Malaysia, Singapore, Brunei & Exports), Etika Group of Companies In today’s hyper-connected world, marketing isn’t just about selling products — it’s about selling stories, selling purpose... |
| 10:15 | Coffee Break & Networking |
| 10:45 |
SPOTLIGHT SESSIONS - RAPID FIRE AWAY! Restlessly Moderated by Prof. Harmandar Singh Nina Sharil Khan - CMO, Infinite Headway Training & Wellness Diana Boo - CMO, Boost Ravi Shankar - CMO, AirAsia MOVE Izra Izzuddin - CMO, SETEL Ventures (Petronas Dagangan Berhad) |
| 11:45 |
THE UNTAPPED POWER OF MALAY MUSLIM CONSUMERS Filipe Lampreia - Chief Strategy Officer, VML Malaysia Farha Manan - Associate Planning Director, VML Malaysia Unlocking commercial growth through meaningful connection and cultural fluency. |
| 12:30 | Lunch Break & Networking |
| 1:30 |
DISCOVERING STUPID (AGAIN) Stanley Clement - CEO, MBCS Real breakthroughs rarely come from playing it safe — logic can only take us where others have been; stupidity drives true innovation. |
| 2:15 |
GETTING EGGS FROM DIFFERENT BASKETS : INTEGRATION FOR TRANSFORMATION Sai Phaik Cheng - Director Solution & Implementation, OMNIA Consumers traverse multiple platforms; advertising must diversify, not put all eggs in one basket. |
| 3:00 |
MARKETING IS A LANDMINE Moderated by Prof. Harmandar Singh Salawati Yusoff - Chief Branding Officer, Proton New Technology Alex Goh - VP Marketing, MR.DIY Fiona Liao - Group Chief Marketing, Communications & Sustainability, POS Malaysia Elaine J Chew - CMO, Lemmy Panel on marketing challenges, social media risks, and global disruptions. |
| 3:45 | Coffee Break & Networking |
| 4:15 |
OOH-SOME OPPORTUNITIES: MOBILISING BRANDS AND COMMUNITIES THROUGH TRANSIT MARKETING Moderated by Chayenne Tan - GM, Product Development & Digital Marketing, MRT Corporation Catherine Chai - Marketing Director, Sony Pictures Malaysia Jeff Cheah - CEO, Seni Jaya Corporation Schrene Goh - Chief of Commercial, MRT Corporation Gitanjali Sriram - Group CSO, Trapper Group Andrew Tai - Director, Synapze Sdn Bhd Izan Satrina Mohd Sallehuddin - Senior Director, Think City Casey Loh - Creative Chief, The Clan Panel on integrated OOH strategies in transit marketing. |
| 5:00 |
FROM CREATOR TO CATALYST: HOW ONE GAMER’S TIKTOK CHANNEL SPARKED A REGIONAL MEDIA ROCKETSHIP Joel Lim Min Sheu - Partner / Director, MantaYaY Journey from viral gaming content to regional campaigns generating millions in revenue. |
| 5:45 | End of Conference |
ORGANISER
SPONSOR
SPONSOR
VENUE PARTNER
OOH PARTNER
SUPPORTING PARTNER
SECRETARIAT
Sledgehammer Communications (M) Sdn Bhd
22-B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Malaysia
Copyright 2026 © Sledgehammer Communications (M) Sdn Bhd