INTRODUCTION
The Malaysian CMO Awards Grand Ceremony in February 2025.
Last year, we successfully hosted the Discovery Edition and the year prior it was themed ‘Next Stop: CEO’, and complete with a coffee- table book.
For our eight year, it is themed The Agency Edition where only agency partners nominate.
The CMO Awards 2026 Agency Edition allows selected creative, media and communications agencies a chance to honour clients they love working with.
Agencies get to nominate outstanding marketers – those who inspire, collaborate and push for marketing excellence. All submissions must go through respective agencies is and done online.
We also continue to seek out breakthrough leaders in marketing for SMEs and SMIs.
NEW ADDITION: TEAM AWARDS
Behind every CMO is an awesome team. This year we will honour the Team that corresponds with the winning CMO on awards night. The organisers will work with submitting agencies to finalise this.
Non-winners and Agencies’ nominations will not published.
JUDGING CRITERIA
Marketing Performance: (30%)
Campaign Objective. Campaign Strategy. Campaign Success. Campaign Uniqueness.
Business Performance: (30%)
Revenue growth, profitability. Market share, expansion. Brand equity, traction. Customer satisfaction, acquisition.
Leadership Performance: (30%)
Strategic Brand Vision. Team Building & Culture. Tech Optimisation. Growth Sustainability. ESG factors.
Popularity Performance: (10%)
Online poll with MARKETING magazine’s readers in February, based on “Marketers I’d like to work with”.
The selection process typically involves a combination of peer nominations, industry performance and the influence these individuals have across their respective sectors, highlighting those who are making significant impact with innovative campaigns, creative leadership and driving growth.
TIMELINE
Final Deadline for all Submissions
Judging by special panel of industry heavyweights
Final Judging by Board of Advisors & Announcement of Winners
Malaysian CMO Awards 2026 @Sheraton Hotel, PJ
LEAGUE OF JUDGES
Adam Wee
Founder & CEO of ExplorAR
Former Group CMO of Maybank and CIMB Group
Hassan Alsagoff
Regional Head of Loyalty & Marketing
Grab Malaysia
Datuk Lai Shu Wei
Chief Marketing & Sales Officer
Sime Darby Property Berhad
Santharuban T. Sundaram
Chief Executive Officer
Etika Holdings Sdn Bhd
BOARD OF ADVISORS
Amy Gan
VP, Marketing
Etika Holdings Sdn Bhd
Linda Hassan
Group CMO Singapore, Malaysia & Cambodia
Domino’s Pizza
Danny Hoh
Chief Operating Officer
Watsons Malaysia
Renzo C Viegas
Founder and Executive Director
Crescer Sdn Bhd
Trophies & Certificates
BLACK
CMO of the Year 2026
Best of the Best (trophy, cert)
Best of the Best Marketing Team (certs)
GOLD
CMO of the Year 2026
Best Marketer in Category (trophy, cert)
Best Marketing Team in Category (certs)
SPECIAL MENTION
CMO of the Year 2026
Best Marketer in Category (trophy, cert)
Best Marketing Team in Category (certs)
Categories are assigned to winners by the organiser after the judging process is completed and based on their domain expertise.
PREVIOUS WINNERS
Adelene Wong – GM for Group Brand Marketing & Corporate Communications, SP Setia
Alex Goh – Vice President Marketing @ MR DIY Malaysia
Angeline Tung – Head of Brand & Communications, Prudential Assurance Malaysia Berhad
Chin Mei Lee – Chief Marketing Officer, McDonald’s Malaysia
Diana Boo – Chief Marketing Officer, Boost
Elaine J Chew – Chief Marketing Officer, Lemmy
Fiona Liao – Group CMO, Communications & Sustainability, Pos Malaysia
Hanim Mazam – Chief Marketing Officer, KFC Marketing
How Yuan Yi – Chief Marketing Officer, MAMEE-DOUBLE DECKER (M) Sdn Bhd
Huey Ying Leong – Head of Marketing, Burger King Malaysia
Navin Manian – Chief Marketing Officer, U Mobile
Nina Sharil Khan – Chief Marketing Officer, Infinite Headway Training & Wellness
Norsalvina Alwee – Head of Brand, Distribution, Marketing & Sales, Astro Shaw
Queenie Goh – Chief Marketing Officer, Cuckoo International Malaysia
Ravi Shankar – Chief Marketing Officer, AirAsia MOVE
Salawati Yusoff – Chief Branding Officer, Proton New Technology Sdn Bhd (Pro-Net)
Sharon Oh – Director Group Corp & MarComms, Cyberjaya Education Group
Shayne Koh – Head of Group Digital, Marketing & Branding, Alliance Bank
Siti Natrah Amirah – Head of Marketing & Creative, Siti Khadijah Group
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Bank Berhad
Amy Gan – VP, Marketing, Etika Holdings Sdn Bhd
Andrew Yeoh – Head of Marketing, TIME dotCom Berhad
Chan May Ling – Head of Brand and Marketing Services, CelcomDigi
Danny Hoh – GM – Marketing & Customer Growth (Sustainability), Watsons Malaysia
Datuk Lai Shu Wei – Chief Marketing & Sales Officer, Sime Darby Property
Emily Chong – CMO, Pizza Hut Malaysia, QSR Brands (M) Holdings Bhd
Fernie Jasmine Abdul Ghani – Head, Group Strategic Communications & Marketing, Axiata Group Berhad
Gigi CY Lee – Head, Group Business Banking Marketing & Customer Insights, RHB Bank Berhad
Hassan Alsagoff – Regional Head of Marketing, GRAB Malaysia
Lau Yin May – Group CMO & Customer Experience Officer, Malaysia Aviation Group (Malaysia Airlines)
Lee Lim Meng – Marketing Director; CMO – Consumer & Healthcare, Abbott Nutrition Malaysia
Linda Hassan – Group CMO – Malaysia, Singapore & Cambodia, Domino’s Pizza
Mark Tan – Deputy GM, Marketing Manager, IPC Shopping Centre
Melati Abdul Hai – VP & CMO – McDonald’s Malaysia, Gerbang Alaf Restaurants Sdn Bhd
Noreen Sabrina Mohd Noor – Head, Group Corporate Communications & Branding, edotco Group Sdn Bhd
Saki Goh – Senior GM Marketing, Consumer Care, Wipro Unza Malaysia Sdn Bhd
Shanti Jusnita Johari – Chief Commercial Officer, Consumer Strategy and Business (previously CMO), Telekom Malaysia Berhad
Shazlina Suffian – EVP & Head, Group Corporate Marketing and Brand, Maybank Berhad
Siti Hajar Rizlan – Chief Marketing Officer, Syarikat Takaful Malaysia Keluarga Berhad
Tiffany Tang – Marketing Director – Nutrition, OTC – M’sia & S’pore, Vietnam, RB (Health) Malaysia Sdn Bhd
Zalman Aefendy Zainal Abidin – Chief Marketing and Communications Officer, Hong Leong Bank Berhad
Eric Wong – Chief Marketing & Partnerships Distribution Officer, Prudential Assurance Malaysia Berhad, Marketer of the Year in B2B Marketing (Gold)
Manpreet Singh – Senior Managing Director & Group Head – Customer Experience Management, CIMB Group, Marketer of the Year in Customer Experience Marketing (Gold)
Teh Wei Seong – Director, Analytics & Customer Experience, Prudential Assurance Malaysia Berhad, Marketer of the Year in Customer Experience Marketing (Gold)
Danny Hoh – Customer Director & Marketing Director, Watsons Malaysia, Marketer of the Year in Festive Communications Marketing (Gold)
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Banking Group, Marketer of the Year in Influencer Marketing (Gold)
Danny Hoh – Customer Director & Marketing Director, Watsons Malaysia, Marketer of the Year in Loyalty & Engagement Marketing (Gold)
Mark Tan – Deputy General Manager, IPC Shopping Centre, Marketer of the Year in Loyalty & Engagement Marketing (Special Mention)
Eric Wong – Chief Marketing & Partnerships Distribution Officer, Prudential Assurance Malaysia, Marketer of the Year in Media & Content Partnership Marketing (Special Mention)
Linda Hassan – Group CMO – Malaysia, Singapore & Cambodia, Domino’s Pizza, Marketer of the Year in Retail & Promotions Marketing (Gold)
May Ling Chan – Chief Marketing Officer, KFC Malaysia, Marketer of the Year in Retail & Promotions Marketing (Gold)
Gigi Lee – Head, Group Business Banking Marketing & Customer Insights, RHB Banking Group, Marketer of the Year in SME Marketing (Gold)
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Banking Group, Marketer of the Year in Sustainable Brand Marketing (Gold)
Mark Tan – Deputy General Manager, IPC Shopping Centre, Marketer of the Year in Sustainable Brand Marketing (Gold)
Eddy Dorairajah – Vice President, Consumer Marketing, CIMB Bank Berhad, Marketer of the Year in Sustainable Brand Marketing (Special Mention)
Noreen Sabrina – Group Head Corporate Communications, Branding & Community Engagement, edotco Group, Marketer of the Year in Sustainable Brand Marketing (Special Mention)
Siti Hajar Razlan – Chief Marketing Officer, Syarikat Takaful Malaysia Keluarga Berhad, Marketer of the Year in Sustainable Brand Marketing (Special Mention)
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Banking Group, Marketing Trailblazer – Financial Services (Gold)
Kylie Beh – Marketing Executive, IPC Shopping Centre, Rising Marketing Star – Digital (Gold)
Zulhilmi Izzuddin bin Kamaruddin – Senior Marketing Executive (e-Banking), RHB Banking Group, Rising Marketing Star – Financial Services (Gold)
Ken Leong Cheh Teng – Brand Specialist, TIME dotCom Berhad, Rising Marketing Star – Telco (Gold)
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Banking Group, Malaysian CMO of the Year 2022
Gold
Nadine Paul – Boost, Best Marketer in B2B Marketing
Saki Goh – Wipro Unza Malaysia, Best Marketer in Data & Technology Marketing
Shirley New – Taylor’s University, Best Marketer in Education & Training Marketing
Hassan Alsagoff – Grab Malaysia, Best Marketer in Festive Communications Marketing
Sutapa Bhattacharya – Tenaga Nasional Berhad, Best Marketer in Festive Communications Marketing
Abdul Sani Abdul Murad – RHB Banking Group, Best Marketer in Influencer Marketing
Chayenne Tan Chia Yen – CIMB, Best Marketer in Influencer Marketing
Eric Wong – Prudential Assurance, Best Marketer in Influencer Marketing
Mark Tan – IPC Shopping Centre, Best Marketer in Loyalty & Engagement
Linda Hassan – Domino’s Pizza, Best Marketer in Omni-Channel Marketing
Tammy Toh – ASTRO, Best Marketer in Media & Content Partnership
Badrul Hisham Mahmud – Petronas, Best Marketer in Retail & Promotions Marketing
Rafe Daniel Chwee – CIMB, Best Marketer in Millennial Marketing
Gigi Lee – RHB Banking Group, Best Marketer in SME Marketing
Edmund Lee – Red Bull Malaysia, Best Marketer in Omni-Channel Marketing
Melati Abdul Hai – McDonald’s, Best Marketer in Social Media Marketing
Fernie Jasmine Abdul Ghani – Axiata Group, Best Marketer in Sustainable Brand Marketing
Melati Abdul Hai – McDonald’s Malaysia, Marketing Trailblazer – F&B
Izlyn Ramli – Telekom Malaysia Berhad, Best Marketer in Sustainable Brand Marketing
Zalman Zainal – Hong Leong Bank Berhad, Marketing Trailblazer – Financial Services
Sutapa Bhattacharya – Tenaga Nasional Berhad, Best Marketer in Sustainable Brand Marketing
Chow Phee Chat – Nestlé Products Sdn Bhd, Marketing Trailblazer – FMCG
May Ling Chan – KFC, Best Marketer in Retail & Promotions Marketing
Eve Fong – Nestlé Nespresso, Marketing Trailblazer – Digital
Jenny Chin – U Mobile, Marketing Trailblazer – Telco
Yap Pik Kuan – TIME dotCom, Rising Marketing Star – Telco
Amirul Muhammad – Funding Societies, Rising Marketing Star – Financial Services
Ray Chu – RHB Banking Group, Rising Marketing Star – Financial Services
Low Yuen Min – Wipro Unza Malaysia, Rising Marketing Star – FMCG
Special Mention
Jenny Chin – U Mobile, Best Marketer in Customer Experience Marketing
Mohammad Munzir bin Aminuddin – Siti Khadijah Apparel, Best Marketer in Retail & Promotions Marketing
Nik Tasha Nik Kamaruddin – Sunway Group, Best Marketer in Festive Communications Marketing
Kong Wai Seng – A&W Malaysia, Best Marketer in Media & Content Partnership
Nizam Sani – Bank Rakyat, Best Marketer in Sustainable Brand Marketing
Siti Hajar Rizlan – Etiqa Insurance & Takaful, Marketing Trailblazer – Financial Services
Malaysian CMO Of The Year
Melati Abdul Hai – McDonald’s Malaysia
Sutapha Bhattacharya – Tenaga Nasional Berhad
Tham Yen Lee – Astro Media Solutions, Best Marketer in B2B Marketing
Edmund Lee – Red Bull Malaysia, Best Marketer in Omni-Channel Marketing (Special Mention)
Gigi Lee Ching Yee – RHB Bank Berhad, Best Marketer in SME Marketing
Nizam bin Sani – Bank Rakyat, Best Marketer in Sustainable Brand Marketing
Sutapa Bhattacharya – TNB, Best Marketer in Millennial Marketing
Angelina Villanueva – KFC Malaysia, Best Marketer in e-Commerce Marketing
Raymond Siva – MDEC, Best Marketer in Event & Experiential Marketing (Special Mention)
Jovina Tan Siew Ching – Taylor’s Education Group, Best Marketer in Customer Experience Marketing
Angelina Villanueva – KFC Malaysia, Best Marketer in Data & Technology Marketing
Kong Ee Lynn – unifi (Telekom Malaysia), Best Marketer in Mobile Marketing (Special Mention)
Raymond Siva – MDEC, Best Marketer in Social Media Marketing
Sheena Fong – Novartis, Best Marketer in Influencer Marketing
Fernie Jasmine Abdul Ghani – Axiata Group Berhad, Best Marketer in Festive Communications Marketing
Shirley New – Taylor’s Education Group, Best Marketer in Education & Training
Benjamin Woo Lik Kang – Maxis, Best Marketer in Media & Content Partnership Marketing
Andrew Pinto – Mudah.my, Best Marketer in Loyalty & Engagement Marketing
Andrew Yeoh – IKEA Southeast Asia, Best Marketer in Retail & Promotions Marketing
Martin Voon – RHB Banking Group, Best Marketer in Retail & Promotions Marketing
Shazlina Mohd Suffian – Maybank, Best Marketer in Loyalty & Engagement Marketing
Abdul Sani Abdul Murad – RHB Banking Group, Marketing Trailblazer – Financial Services
Edmund Lee – Red Bull Malaysia, Marketing Trailblazer – FMCG
Farhan Hafetz – FGV Holdings Berhad, Marketing Trailblazer – FMCG (Special Mention)
Tai Kam Leong – Maxis, Marketing Trailblazer – Telco
Mohd Shahrizal Abdul Rahim – Astro Media Solutions, Marketing Trailblazer – Media & Entertainment
Ben Foo – Taylor’s Education Group, Marketing Trailblazer – Digital
Schrene Goh – Pos Malaysia, Marketing Trailblazer – Digital
Ng Kok Sum – Astro Media Solutions, Rising Marketing Star – Media & Entertainment
Stefanie Siow – IPC Shopping Centre (IKEA SEA), Rising Marketing Star – Digital
Nick Yap Ka Wah – Maxis, Rising Marketing Star – Telco
Natalie Chew Yee Jhhien – RHB Banking Group, Rising Marketing Star – Financial Services
Angelina Villanueva – KFC Malaysia, MALAYSIAN CMO OF THE YEAR 2020
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Bank Berhad
Andrew Pinto – Head of Marketing, Mudah.my
Aw Kai Foong – Vice President, Consumer Marketing, CIMB Bank
Cheong May Yeen – Marketing Manager, Etika Holdings
Chooi Yew Vern – Head of Digital, Tech & Content, Taylor’s Education Group
Cynthia Alexander – Assistant Product Manager, Wipro Unza Malaysia
Daphne Lourdes – General Manager, Digital & Marketing, Astro Radio
Diana Wong – Head of Marketing, Bata Malaysia
Edmund Lee – Head of Commercial, Red Bull Malaysia
Elaine Yong Yun Ling – Senior Brand Executive, Etika Holdings
Emily Chong – Deputy General Manager, Pizza Hut Malaysia
Fernie Jasmine Abdul Ghani – Head of Group Marketing & Branding, Axiata Group
Gerard Yuen – Chief Marketing & Sales Officer, Sime Darby Property Berhad
Gigi Lee – Head, Group Business Banking Marketing & Customer Insights, RHB Bank Berhad
Graham Lim – Director, Marketing (Malaysia), F&N Beverages Marketing Sdn Bhd
Hani Ezra Hussin – General Manager, Commercial Business, Malaysia Airports Holdings Berhad
Jovina Tan Siew Ching – Vice President, Group Marketing, Taylor’s Education Group
Kenny Wong – Chief Marketing Officer, UEM Sunrise Berhad
Lai Shu Wei – VP, unifi Marketing & Communications – TM Berhad
Lau Weng Thim – Chief Marketing Officer, OffGamers Sdn Bhd
Lau Yin May – Group Chief Marketing & Customer Experience Officer – Malaysia Airlines
Lim Jia Wen – Manager, Product Management & Marketing (PL) – Hong Leong Bank
Linda Hassan – Senior VP, Marketing – Domino’s Malaysia & Singapore
Lum Chong Heng – Commercial Director – Citychemo Manufacturing Sdn Bhd
Mahmood Abdul Razak – Division Head, Group Strategic Communications – DRB‑HICOM Berhad
Mohamed Adam Wee Abdullah – Group Chief Marketing Officer – CIMB Group
Moharmustaqeem Mohammed – Executive Vice President, unifi – TM Berhad
Muhamad Fikri Rizal – Esports Events Producer – Media Prima Digital
Nicholas Nyeow – Country Marketing Manager – HP Malaysia
Rachel Tan – Marketing Lead – Shopee
Roy Siew – Head of Digital – Berjaya Sompo Insurance Berhad
Sammy Chan – Head of Brand and Loyalty – Tesco Stores (Malaysia) Sdn Bhd
Shazlina Mohd Suffian – EVP, Corporate Marketing Head, Group Brand & Sponsorship Management – Maybank
Sutapa Bhattacharya – GM, Strategic Communications & Branding – TNB
Tan I‑Lin – Marketing Manager – Etika Holdings
Ms. Stephanie Caunter – Catcha Group, Best Marketer in B2B Marketing (Gold)
Ms. Jean Ler – QSR Brands (Pizza Hut), Best Marketer in Omni-Channel Marketing (Special Mention Award)
Mr. Eugene Lee – McDonald’s Malaysia, Best Marketer in Omni-Channel Marketing (Gold)
Mr. Mohamed Adam Wee Abdullah – CIMB Group, Best Marketer in Retail & Promotions Marketing (Gold)
Mr. Mohammad Munzir Aminuddin – Siti Khadijah, Best Marketer in SME Marketing (Special Mention Award)
Mr. Nizam Sani – Bank Rakyat, Best Marketer in Sustainable Brand Marketing (Gold)
Mr. Joseph Lim – TuneTalk, Best Marketer in Millennial Marketing (Special Mention Award)
Ms. Jess How – HP Malaysia, Best Marketer in Millennial Marketing (Gold)
Mr. Zaid Hasman – McDonald’s Malaysia, Best Marketer in e-Commerce Marketing (Gold)
Ms. Ng Ching Yee – Trinity Group, Best Marketer in Event & Experiential Marketing (Gold)
Ms. Christine Ho – Wipro Consumer Care (LDW), Best Marketer in Customer Experience Marketing (Special Mention Award)
Ms. Manpreet Singh – CIMB, Best Marketer in Customer Experience Marketing (Gold)
Ms. Chayenne Tan – CIMB Malaysia, Best Marketer in Data & Technology Marketing (Gold)
Mr. Pete Pohlschmidt – Malaysia Airlines, Best Marketer in Data & Technology Marketing (Gold)
Mr. Andrew Pinto – mudah.my, Best Marketer in Festive Communications Marketing (Gold)
Mr. Victor Kaw – AirAsia Big Loyalty, Best Marketer in Loyalty & Engagement (Gold)
Mr. Abdul Sani Abdul Murad – RHB Banking Group, Best Marketer in Influencer Marketing (Gold)
Ms. Linda Hassan – Domino’s Pizza Malaysia/Singapore, Best Marketer in Social Media Marketing (Gold)
Mr. Andrew Gnananantham – Lazada Malaysia, Best Marketer in Mobile Marketing (Gold)
Ms. Izra Izzudin – Firefly Airlines, Best Marketer in Travel & Hospitality Marketing (Special Mention Award)
Ms. Schrene Goh – Malaysia Airlines, Best Marketer in Travel & Hospitality Marketing (Gold)
Mr. Ben Foo – Taylor’s Education Group, Best Marketer in Education & Training (Gold)
Mr. Timothy Johnson – INTI Education Group, Best Marketer in Education & Training (Gold)
Mr. Ben Rynjah – AirAsia, Best Marketer in Media & Content Partnership Marketing (Gold)
Mr. Leong Kuan Yew – HSBC, Marketing Trailblazer – Financial Services (Gold)
Mr. Lai Shu Wei – Telekom Malaysia, Marketing Trailblazer – Telco (Gold)
Mr. Gopal Putrevu – Kimberly-Clark Malaysia, Marketing Trailblazer – Digital (Gold)
Mr. Rishi Pahwa – Wipro Consumer Care (LDW), Marketing Trailblazer – FMCG (Gold)
Mr. Shiv Sahgal – Unilever Malaysia, Marketing Trailblazer – FMCG (Gold)
Mr. Santharuban Thurai Sundaram – Etika Holdings, Marketing Trailblazer – F&B (Gold)
Ms. Karmen Mark – Etika Holdings, Rising Marketing Star – F&B (Gold)
Mr. Narishvin K. Sukumaran – Gameka, Rising Marketing Star – Media & Entertainment (Gold)
Mr. Khairy Al-Fiqry bin Bakhtiar Nor – RHB Banking Group, Rising Marketing Star – Financial Services (Gold)
Ms. Amanda Chong – Wipro Consumer Care (LDW), Rising Marketing Star – FMCG (Gold)
Ms. Farah Miptah – Campbell Soup Company, Rising Marketing Star – FMCG (Gold)
Ms. Steff Yong – KFC Marketing, Rising Marketing Star – Digital (Gold)
Mr. Nabil Fauzy – Maxis, Rising Marketing Star – Telco (Gold)
Mr. Santharuban Thurai Sundaram – Etika Holdings, Malaysian CMO of the Year 2018
Mr. Eugene Lee – McDonald’s Malaysia, Malaysian CMO of the Year 2018
2024
Adelene Wong – GM for Group Brand Marketing & Corporate Communications, SP Setia
Alex Goh – Vice President Marketing @ MR DIY Malaysia
Angeline Tung – Head of Brand & Communications, Prudential Assurance Malaysia Berhad
Chin Mei Lee – Chief Marketing Officer, McDonald’s Malaysia
Diana Boo – Chief Marketing Officer, Boost
Elaine J Chew – Chief Marketing Officer, Lemmy
Fiona Liao – Group CMO, Communications & Sustainability, Pos Malaysia
Hanim Mazam – Chief Marketing Officer, KFC Marketing
How Yuan Yi – Chief Marketing Officer, MAMEE-DOUBLE DECKER (M) Sdn Bhd
Huey Ying Leong – Head of Marketing, Burger King Malaysia
Navin Manian – Chief Marketing Officer, U Mobile
Nina Sharil Khan – Chief Marketing Officer, Infinite Headway Training & Wellness
Norsalvina Alwee – Head of Brand, Distribution, Marketing & Sales, Astro Shaw
Queenie Goh – Chief Marketing Officer, Cuckoo International Malaysia
Ravi Shankar – Chief Marketing Officer, AirAsia MOVE
Salawati Yusoff – Chief Branding Officer, Proton New Technology Sdn Bhd (Pro-Net)
Sharon Oh – Director Group Corp & MarComms, Cyberjaya Education Group
Shayne Koh – Head of Group Digital, Marketing & Branding, Alliance Bank
Siti Natrah Amirah – Head of Marketing & Creative, Siti Khadijah Group
2023
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Bank Berhad
Amy Gan – VP, Marketing, Etika Holdings Sdn Bhd
Andrew Yeoh – Head of Marketing, TIME dotCom Berhad
Chan May Ling – Head of Brand and Marketing Services, CelcomDigi
Danny Hoh – GM – Marketing & Customer Growth (Sustainability), Watsons Malaysia
Datuk Lai Shu Wei – Chief Marketing & Sales Officer, Sime Darby Property
Emily Chong – CMO, Pizza Hut Malaysia, QSR Brands (M) Holdings Bhd
Fernie Jasmine Abdul Ghani – Head, Group Strategic Communications & Marketing, Axiata Group Berhad
Gigi CY Lee – Head, Group Business Banking Marketing & Customer Insights, RHB Bank Berhad
Hassan Alsagoff – Regional Head of Marketing, GRAB Malaysia
Lau Yin May – Group CMO & Customer Experience Officer, Malaysia Aviation Group (Malaysia Airlines)
Lee Lim Meng – Marketing Director; CMO – Consumer & Healthcare, Abbott Nutrition Malaysia
Linda Hassan – Group CMO – Malaysia, Singapore & Cambodia, Domino’s Pizza
Mark Tan – Deputy GM, Marketing Manager, IPC Shopping Centre
Melati Abdul Hai – VP & CMO – McDonald’s Malaysia, Gerbang Alaf Restaurants Sdn Bhd
Noreen Sabrina Mohd Noor – Head, Group Corporate Communications & Branding, edotco Group Sdn Bhd
Saki Goh – Senior GM Marketing, Consumer Care, Wipro Unza Malaysia Sdn Bhd
Shanti Jusnita Johari – Chief Commercial Officer, Consumer Strategy and Business (previously CMO), Telekom Malaysia Berhad
Shazlina Suffian – EVP & Head, Group Corporate Marketing and Brand, Maybank Berhad
Siti Hajar Rizlan – Chief Marketing Officer, Syarikat Takaful Malaysia Keluarga Berhad
Tiffany Tang – Marketing Director – Nutrition, OTC – M’sia & S’pore, Vietnam, RB (Health) Malaysia Sdn Bhd
Zalman Aefendy Zainal Abidin – Chief Marketing and Communications Officer, Hong Leong Bank Berhad
2022
Eric Wong – Chief Marketing & Partnerships Distribution Officer, Prudential Assurance Malaysia Berhad, Marketer of the Year in B2B Marketing (Gold)
Manpreet Singh – Senior Managing Director & Group Head – Customer Experience Management, CIMB Group, Marketer of the Year in Customer Experience Marketing (Gold)
Teh Wei Seong – Director, Analytics & Customer Experience, Prudential Assurance Malaysia Berhad, Marketer of the Year in Customer Experience Marketing (Gold)
Danny Hoh – Customer Director & Marketing Director, Watsons Malaysia, Marketer of the Year in Festive Communications Marketing (Gold)
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Banking Group, Marketer of the Year in Influencer Marketing (Gold)
Danny Hoh – Customer Director & Marketing Director, Watsons Malaysia, Marketer of the Year in Loyalty & Engagement Marketing (Gold)
Mark Tan – Deputy General Manager, IPC Shopping Centre, Marketer of the Year in Loyalty & Engagement Marketing (Special Mention)
Eric Wong – Chief Marketing & Partnerships Distribution Officer, Prudential Assurance Malaysia, Marketer of the Year in Media & Content Partnership Marketing (Special Mention)
Linda Hassan – Group CMO – Malaysia, Singapore & Cambodia, Domino’s Pizza, Marketer of the Year in Retail & Promotions Marketing (Gold)
May Ling Chan – Chief Marketing Officer, KFC Malaysia, Marketer of the Year in Retail & Promotions Marketing (Gold)
Gigi Lee – Head, Group Business Banking Marketing & Customer Insights, RHB Banking Group, Marketer of the Year in SME Marketing (Gold)
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Banking Group, Marketer of the Year in Sustainable Brand Marketing (Gold)
Mark Tan – Deputy General Manager, IPC Shopping Centre, Marketer of the Year in Sustainable Brand Marketing (Gold)
Eddy Dorairajah – Vice President, Consumer Marketing, CIMB Bank Berhad, Marketer of the Year in Sustainable Brand Marketing (Special Mention)
Noreen Sabrina – Group Head Corporate Communications, Branding & Community Engagement, edotco Group, Marketer of the Year in Sustainable Brand Marketing (Special Mention)
Siti Hajar Razlan – Chief Marketing Officer, Syarikat Takaful Malaysia Keluarga Berhad, Marketer of the Year in Sustainable Brand Marketing (Special Mention)
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Banking Group, Marketing Trailblazer – Financial Services (Gold)
Kylie Beh – Marketing Executive, IPC Shopping Centre, Rising Marketing Star – Digital (Gold)
Zulhilmi Izzuddin bin Kamaruddin – Senior Marketing Executive (e-Banking), RHB Banking Group, Rising Marketing Star – Financial Services (Gold)
Ken Leong Cheh Teng – Brand Specialist, TIME dotCom Berhad, Rising Marketing Star – Telco (Gold)
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Banking Group, Malaysian CMO of the Year 2022
2021
Gold
Nadine Paul – Boost, Best Marketer in B2B Marketing
Saki Goh – Wipro Unza Malaysia, Best Marketer in Data & Technology Marketing
Shirley New – Taylor’s University, Best Marketer in Education & Training Marketing
Hassan Alsagoff – Grab Malaysia, Best Marketer in Festive Communications Marketing
Sutapa Bhattacharya – Tenaga Nasional Berhad, Best Marketer in Festive Communications Marketing
Abdul Sani Abdul Murad – RHB Banking Group, Best Marketer in Influencer Marketing
Chayenne Tan Chia Yen – CIMB, Best Marketer in Influencer Marketing
Eric Wong – Prudential Assurance, Best Marketer in Influencer Marketing
Mark Tan – IPC Shopping Centre, Best Marketer in Loyalty & Engagement
Linda Hassan – Domino’s Pizza, Best Marketer in Omni-Channel Marketing
Tammy Toh – ASTRO, Best Marketer in Media & Content Partnership
Badrul Hisham Mahmud – Petronas, Best Marketer in Retail & Promotions Marketing
Rafe Daniel Chwee – CIMB, Best Marketer in Millennial Marketing
Gigi Lee – RHB Banking Group, Best Marketer in SME Marketing
Edmund Lee – Red Bull Malaysia, Best Marketer in Omni-Channel Marketing
Melati Abdul Hai – McDonald’s, Best Marketer in Social Media Marketing
Fernie Jasmine Abdul Ghani – Axiata Group, Best Marketer in Sustainable Brand Marketing
Melati Abdul Hai – McDonald’s Malaysia, Marketing Trailblazer – F&B
Izlyn Ramli – Telekom Malaysia Berhad, Best Marketer in Sustainable Brand Marketing
Zalman Zainal – Hong Leong Bank Berhad, Marketing Trailblazer – Financial Services
Sutapa Bhattacharya – Tenaga Nasional Berhad, Best Marketer in Sustainable Brand Marketing
Chow Phee Chat – Nestlé Products Sdn Bhd, Marketing Trailblazer – FMCG
May Ling Chan – KFC, Best Marketer in Retail & Promotions Marketing
Eve Fong – Nestlé Nespresso, Marketing Trailblazer – Digital
Jenny Chin – U Mobile, Marketing Trailblazer – Telco
Yap Pik Kuan – TIME dotCom, Rising Marketing Star – Telco
Amirul Muhammad – Funding Societies, Rising Marketing Star – Financial Services
Ray Chu – RHB Banking Group, Rising Marketing Star – Financial Services
Low Yuen Min – Wipro Unza Malaysia, Rising Marketing Star – FMCG
Special Mention
Jenny Chin – U Mobile, Best Marketer in Customer Experience Marketing
Mohammad Munzir bin Aminuddin – Siti Khadijah Apparel, Best Marketer in Retail & Promotions Marketing
Nik Tasha Nik Kamaruddin – Sunway Group, Best Marketer in Festive Communications Marketing
Kong Wai Seng – A&W Malaysia, Best Marketer in Media & Content Partnership
Nizam Sani – Bank Rakyat, Best Marketer in Sustainable Brand Marketing
Siti Hajar Rizlan – Etiqa Insurance & Takaful, Marketing Trailblazer – Financial Services
Malaysian CMO Of The Year
Melati Abdul Hai – McDonald’s Malaysia
Sutapha Bhattacharya – Tenaga Nasional Berhad
2020
Tham Yen Lee – Astro Media Solutions, Best Marketer in B2B Marketing
Edmund Lee – Red Bull Malaysia, Best Marketer in Omni-Channel Marketing (Special Mention)
Gigi Lee Ching Yee – RHB Bank Berhad, Best Marketer in SME Marketing
Nizam bin Sani – Bank Rakyat, Best Marketer in Sustainable Brand Marketing
Sutapa Bhattacharya – TNB, Best Marketer in Millennial Marketing
Angelina Villanueva – KFC Malaysia, Best Marketer in e-Commerce Marketing
Raymond Siva – MDEC, Best Marketer in Event & Experiential Marketing (Special Mention)
Jovina Tan Siew Ching – Taylor’s Education Group, Best Marketer in Customer Experience Marketing
Angelina Villanueva – KFC Malaysia, Best Marketer in Data & Technology Marketing
Kong Ee Lynn – unifi (Telekom Malaysia), Best Marketer in Mobile Marketing (Special Mention)
Raymond Siva – MDEC, Best Marketer in Social Media Marketing
Sheena Fong – Novartis, Best Marketer in Influencer Marketing
Fernie Jasmine Abdul Ghani – Axiata Group Berhad, Best Marketer in Festive Communications Marketing
Shirley New – Taylor’s Education Group, Best Marketer in Education & Training
Benjamin Woo Lik Kang – Maxis, Best Marketer in Media & Content Partnership Marketing
Andrew Pinto – Mudah.my, Best Marketer in Loyalty & Engagement Marketing
Andrew Yeoh – IKEA Southeast Asia, Best Marketer in Retail & Promotions Marketing
Martin Voon – RHB Banking Group, Best Marketer in Retail & Promotions Marketing
Shazlina Mohd Suffian – Maybank, Best Marketer in Loyalty & Engagement Marketing
Abdul Sani Abdul Murad – RHB Banking Group, Marketing Trailblazer – Financial Services
Edmund Lee – Red Bull Malaysia, Marketing Trailblazer – FMCG
Farhan Hafetz – FGV Holdings Berhad, Marketing Trailblazer – FMCG (Special Mention)
Tai Kam Leong – Maxis, Marketing Trailblazer – Telco
Mohd Shahrizal Abdul Rahim – Astro Media Solutions, Marketing Trailblazer – Media & Entertainment
Ben Foo – Taylor’s Education Group, Marketing Trailblazer – Digital
Schrene Goh – Pos Malaysia, Marketing Trailblazer – Digital
Ng Kok Sum – Astro Media Solutions, Rising Marketing Star – Media & Entertainment
Stefanie Siow – IPC Shopping Centre (IKEA SEA), Rising Marketing Star – Digital
Nick Yap Ka Wah – Maxis, Rising Marketing Star – Telco
Natalie Chew Yee Jhhien – RHB Banking Group, Rising Marketing Star – Financial Services
Angelina Villanueva – KFC Malaysia, MALAYSIAN CMO OF THE YEAR 2020
2019
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Bank Berhad
Andrew Pinto – Head of Marketing, Mudah.my
Aw Kai Foong – Vice President, Consumer Marketing, CIMB Bank
Cheong May Yeen – Marketing Manager, Etika Holdings
Chooi Yew Vern – Head of Digital, Tech & Content, Taylor’s Education Group
Cynthia Alexander – Assistant Product Manager, Wipro Unza Malaysia
Daphne Lourdes – General Manager, Digital & Marketing, Astro Radio
Diana Wong – Head of Marketing, Bata Malaysia
Edmund Lee – Head of Commercial, Red Bull Malaysia
Elaine Yong Yun Ling – Senior Brand Executive, Etika Holdings
Emily Chong – Deputy General Manager, Pizza Hut Malaysia
Fernie Jasmine Abdul Ghani – Head of Group Marketing & Branding, Axiata Group
Gerard Yuen – Chief Marketing & Sales Officer, Sime Darby Property Berhad
Gigi Lee – Head, Group Business Banking Marketing & Customer Insights, RHB Bank Berhad
Graham Lim – Director, Marketing (Malaysia), F&N Beverages Marketing Sdn Bhd
Hani Ezra Hussin – General Manager, Commercial Business, Malaysia Airports Holdings Berhad
Jovina Tan Siew Ching – Vice President, Group Marketing, Taylor’s Education Group
Kenny Wong – Chief Marketing Officer, UEM Sunrise Berhad
Lai Shu Wei – VP, unifi Marketing & Communications – TM Berhad
Lau Weng Thim – Chief Marketing Officer, OffGamers Sdn Bhd
Lau Yin May – Group Chief Marketing & Customer Experience Officer – Malaysia Airlines
Lim Jia Wen – Manager, Product Management & Marketing (PL) – Hong Leong Bank
Linda Hassan – Senior VP, Marketing – Domino’s Malaysia & Singapore
Lum Chong Heng – Commercial Director – Citychemo Manufacturing Sdn Bhd
Mahmood Abdul Razak – Division Head, Group Strategic Communications – DRB‑HICOM Berhad
Mohamed Adam Wee Abdullah – Group Chief Marketing Officer – CIMB Group
Moharmustaqeem Mohammed – Executive Vice President, unifi – TM Berhad
Muhamad Fikri Rizal – Esports Events Producer – Media Prima Digital
Nicholas Nyeow – Country Marketing Manager – HP Malaysia
Rachel Tan – Marketing Lead – Shopee
Roy Siew – Head of Digital – Berjaya Sompo Insurance Berhad
Sammy Chan – Head of Brand and Loyalty – Tesco Stores (Malaysia) Sdn Bhd
Shazlina Mohd Suffian – EVP, Corporate Marketing Head, Group Brand & Sponsorship Management – Maybank
Sutapa Bhattacharya – GM, Strategic Communications & Branding – TNB
Tan I‑Lin – Marketing Manager – Etika Holdings
2018
Ms. Stephanie Caunter – Catcha Group, Best Marketer in B2B Marketing (Gold)
Ms. Jean Ler – QSR Brands (Pizza Hut), Best Marketer in Omni-Channel Marketing (Special Mention Award)
Mr. Eugene Lee – McDonald’s Malaysia, Best Marketer in Omni-Channel Marketing (Gold)
Mr. Mohamed Adam Wee Abdullah – CIMB Group, Best Marketer in Retail & Promotions Marketing (Gold)
Mr. Mohammad Munzir Aminuddin – Siti Khadijah, Best Marketer in SME Marketing (Special Mention Award)
Mr. Nizam Sani – Bank Rakyat, Best Marketer in Sustainable Brand Marketing (Gold)
Mr. Joseph Lim – TuneTalk, Best Marketer in Millennial Marketing (Special Mention Award)
Ms. Jess How – HP Malaysia, Best Marketer in Millennial Marketing (Gold)
Mr. Zaid Hasman – McDonald’s Malaysia, Best Marketer in e-Commerce Marketing (Gold)
Ms. Ng Ching Yee – Trinity Group, Best Marketer in Event & Experiential Marketing (Gold)
Ms. Christine Ho – Wipro Consumer Care (LDW), Best Marketer in Customer Experience Marketing (Special Mention Award)
Ms. Manpreet Singh – CIMB, Best Marketer in Customer Experience Marketing (Gold)
Ms. Chayenne Tan – CIMB Malaysia, Best Marketer in Data & Technology Marketing (Gold)
Mr. Pete Pohlschmidt – Malaysia Airlines, Best Marketer in Data & Technology Marketing (Gold)
Mr. Andrew Pinto – mudah.my, Best Marketer in Festive Communications Marketing (Gold)
Mr. Victor Kaw – AirAsia Big Loyalty, Best Marketer in Loyalty & Engagement (Gold)
Mr. Abdul Sani Abdul Murad – RHB Banking Group, Best Marketer in Influencer Marketing (Gold)
Ms. Linda Hassan – Domino’s Pizza Malaysia/Singapore, Best Marketer in Social Media Marketing (Gold)
Mr. Andrew Gnananantham – Lazada Malaysia, Best Marketer in Mobile Marketing (Gold)
Ms. Izra Izzudin – Firefly Airlines, Best Marketer in Travel & Hospitality Marketing (Special Mention Award)
Ms. Schrene Goh – Malaysia Airlines, Best Marketer in Travel & Hospitality Marketing (Gold)
Mr. Ben Foo – Taylor’s Education Group, Best Marketer in Education & Training (Gold)
Mr. Timothy Johnson – INTI Education Group, Best Marketer in Education & Training (Gold)
Mr. Ben Rynjah – AirAsia, Best Marketer in Media & Content Partnership Marketing (Gold)
Mr. Leong Kuan Yew – HSBC, Marketing Trailblazer – Financial Services (Gold)
Mr. Lai Shu Wei – Telekom Malaysia, Marketing Trailblazer – Telco (Gold)
Mr. Gopal Putrevu – Kimberly-Clark Malaysia, Marketing Trailblazer – Digital (Gold)
Mr. Rishi Pahwa – Wipro Consumer Care (LDW), Marketing Trailblazer – FMCG (Gold)
Mr. Shiv Sahgal – Unilever Malaysia, Marketing Trailblazer – FMCG (Gold)
Mr. Santharuban Thurai Sundaram – Etika Holdings, Marketing Trailblazer – F&B (Gold)
Ms. Karmen Mark – Etika Holdings, Rising Marketing Star – F&B (Gold)
Mr. Narishvin K. Sukumaran – Gameka, Rising Marketing Star – Media & Entertainment (Gold)
Mr. Khairy Al-Fiqry bin Bakhtiar Nor – RHB Banking Group, Rising Marketing Star – Financial Services (Gold)
Ms. Amanda Chong – Wipro Consumer Care (LDW), Rising Marketing Star – FMCG (Gold)
Ms. Farah Miptah – Campbell Soup Company, Rising Marketing Star – FMCG (Gold)
Ms. Steff Yong – KFC Marketing, Rising Marketing Star – Digital (Gold)
Mr. Nabil Fauzy – Maxis, Rising Marketing Star – Telco (Gold)
Mr. Santharuban Thurai Sundaram – Etika Holdings, Malaysian CMO of the Year 2018
Mr. Eugene Lee – McDonald’s Malaysia, Malaysian CMO of the Year 2018
faqs
Why is it called the Agency Edition?
The Agency Edition means only agency partners nominate. The CMO Awards 2026 Agency Edition gives creative, media and communications agencies a chance to honour clients they love working with. Agencies nominate standout marketers – those who inspire, collaborate and push for marketing excellence.
How do they nominate and submit entries for these awards?
They can submit your nominations online here: https://forms.gle/xfahSxwc4zG6UvZL9.
How many submissions can an agency submit?
Up to a maximum of 5 submissions per agency is allowed.
What is the price per submission?
The price is RM3,000 and this allows you to enter 1 CMO, CMO Team and 1 SME/SMI marketing lead. So each submission is a 3-in-1, and not interchangeable.
What is an SME/SMI?
An SME (Small and Medium-Sized Enterprise) or SMI (Small & Medium Industry) is a client with annual company revenues of RM50 million and below. Typically, they could be small F&B outlets, tech startups, family-run businesses, retail, manufacturing, etc.
I’ve gone online and submitted for CMO and Team also. How do I enter for my SME/SMI client.
For your SME/SMI client, use the same link and submit one more time, and indicate it is for an SME/SMI client.
When are the submission deadline?
Deadline for submissions is @5pm on December 12, 2025.
I am prepared to enter all my submissions, how do I see a road map showing the flow of the online submission process?
This PDF outlines the complete flow of the Online submission process, and allows you to prep and plan before you start.
Do I need a picture of the CMO and SME/SMI client for the submission?
Yes, you will have to upload the picture during the process. You also have to secure their approval to enter these awards.
Who do I connect for further queries?
You can connect with [email protected], [email protected]
Organiser
OOH Partner
AWARDS RESEARCH PARTNER
Event Partner
CONTACT US
Malaysian CMO Awards Secretariat
Sledgehammer Communications (M) Sdn Bhd
22-B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia
Contact Points
Vishnu
