It’s not every day that a wedding becomes a marketing masterclass, but that’s exactly what happened when Unifi TV launched its refreshed streaming app, Unifi TV 2.0, and invited Malaysians to witness Setulus Takdir: Fattah & Amira unfold live.
The campaign, a first-of-its-kind collaboration between Unifi TV and celebrity couple Fattah Amin and Amira Othman, was part love story, part digital revolution… and a whole lot of genius timing.
In an era where brands are constantly trying to cut through the noise, Unifi TV did something few could pull off: turn a love story into a national moment. And Malaysians responded in kind.
Malaysia tuned in like it was the World Cup finals:
From “Just Another App Launch” to a National Moment
“When we set out to launch Unifi TV 2.0, we knew we needed to be different,” says the Unifi Brand & Marketing team. “So, we asked ourselves: what’s bigger than a TV app?”
Turns out, it was Malaysia’s biggest love story.
And so began Project Secret Wedding, a hush-hush operation months in the making. Working closely with long-time brand ambassador Fattah Amin, the team built an elaborate content campaign around his real-life wedding to Amira Othman, while keeping the details under tight wraps.
The project wasn’t without drama. Its code name led some to believe that Unifi TV was launching a new original series called Secret Wedding. In truth, it was far juicier. It was the real thing.
Setulus Takdir: Fattah & Amira, a 10-episode documentary that traced the couple’s journey to their akad nikah and their post-wedding celebration, ran from 8 September to 7 November, exclusively on Unifi TV.
Across social media, the internet buzzed with excitement. Billboards across the Klang Valley teased the big reveal, turning everyday commutes into reminders to tune in.
Redefining Entertainment, One Stream at a Time
Beyond the glitz, the campaign marked a bold new direction for Unifi TV.
For the first time, the platform would be open to everyone, not just Unifi users. And all subscriptions would be contract-free. This meant Malaysians could pick, mix and cancel anytime, with plans starting from as low as RM8 per month.
Unifi TV’s refreshed app brought together 21 streaming services – including Disney+, HBO Max and Viu – and more than 70 premium channels into one seamless interface.
And to sweeten the deal, Unifi offered 30 days of free access until 12 December 2025 to celebrate the launch, allowing viewers to explore everything from Hollywood blockbusters to live sports, K-dramas, and yes, celebrity weddings.
Making Content History with a Personalised, All-in-One Experience
In a world overflowing with subscriptions, Unifi TV’s strategy offered Malaysians exactly what they’ve been asking for: control, choice and value.
No more juggling between apps and devices either. With everything sitting neatly in one interface, viewers can instant sync across TV boxes, smartphones, tablets and smart TVs, Unifi TV 2.0 makes entertainment feel effortless.
Perhaps even more liberating is the “Pick, Mix and Switch” approach that allows viewers to choose from a standalone, bundled or all-in-one combination of channels. From themed Curated Packs, an inclusive Super Star Pack and the flexible Build-Your-Own Pack, viewers can finally stream on their own terms.
It’s clear that Unifi TV 2.0 is more than a streaming upgrade, but a true milestone in Malaysia’s digital evolution. And it’s a vision that echoes TM’s Digital Powerhouse 2030 ambition to make technology effortless, content universal, and digital experiences a part of everyday Malaysian life.
“This isn’t just about TV. It’s about empowering Malaysians to watch what they want, when they want, at the best value.” – Anand Vijayan, Chief Business and Consumer Officer, TM.
The Verdict: When Marketing Meets Magic
Unifi TV’s bold decision to merge pop culture with product innovation turned what could have been a simple app launch into a national sensation. It wasn’t just about signing a celebrity; it was about telling a story that Malaysians wanted to be part of.
By blending emotion, entertainment and access into one seamless campaign, Unifi showed how powerful storytelling can build both engagement and results.
In an age where streaming fatigue is real and every brand is chasing eyeballs, Unifi TV turned one of the nation’s most anticipated weddings into an unforgettable shared experience. Proving that sometimes, the best way to promote entertainment is to make history together.
And if the numbers are anything to go by, Malaysians clearly said “I do.”
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