In a significant step towards advancing Malaysia’s digital advertising ecosystem, NKMH Media Sdn. Bhd., Adello Malaysia Sdn. Bhd., and Adello Group AG have officially entered into a tri-partite Memorandum of Understanding to jointly drive innovation and adoption of programmatic advertising solutions in Malaysia.
The signing ceremony, held in Kuala Lumpur, was officiated by Ms. Nissa Rosli, Chief Executive Officer of NKMH Media, and Mr. Kelvin Tan, Managing Director of Adello APAC, representing both Adello Malaysia and Adello Group AG.
This collaboration aims to bridge global AdTech capabilities with local market expertise — enabling more data-driven, transparent, and intelligent advertising solutions tailored for Malaysian government agencies, SMEs, and enterprise brands.
Driving Smart, Data-Driven Advertising in Malaysia
The partnership brings together the strengths of all three parties:
Through this collaboration, the parties will jointly promote and implement Adello’s programmatic solutions under a co-branded initiative, expanding access to world-class AdTech in Malaysia and supporting the nation’s digital economy ambitions.
“This tri-partite partnership represents a strategic convergence of technology, market reach, and trust,” said Ms. Nissa Rosli, CEO of NKMH Media. “Together, we will help Malaysian organizations harness the power of programmatic advertising and data intelligence to achieve measurable growth.”
“Adello is proud to strengthen our footprint in Malaysia through this collaboration,” said Mr. Kelvin Tan, Managing Director of Adello APAC. “With NKMH Media’s market insight and Adello’s global expertise, we are well-positioned to elevate digital advertising standards and drive the next wave of AdTech adoption in the region.”
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