The Asian Federation of Advertising Associations (AFAA), at the 34th edition of the AdAsia Congress held recently in Beijing, conferred the prestigious AFAA Honorary Life Member Award on Bharat Avalani, recognising his outstanding contribution to the advertising and marketing communications industry across Asia.
This accolade is reserved for individuals who have not only served AFAA with distinction but have also demonstrated exceptional leadership and long-standing service to the broader marketing communications fraternity.
A seasoned FMCG veteran and one of Malaysia’s most recognisable industry figures, Bharat Avalani has built a remarkable career spanning over 75 countries. His professional journey is marked by a rare combination of business acumen, human insight, and an unwavering passion for storytelling that connects brands to people.

Over the years, Bharat has held numerous leadership roles in industry bodies, including Vice President of the Malaysian Advertisers Association (MAA), President of the International Advertising Association (IAA) Malaysia Chapter, and Council Member of the Audit Bureau of Circulations (ABC) Malaysia.
Currently, he serves as the Secretary General of AFAA and is also the Global Vice President of the International Advertising Association (IAA) headquartered in New York, positions that reflect his enduring influence and commitment to advancing the standards of marketing and advertising globally.
Known for his warmth, mentorship, and cross-cultural wisdom, Bharat continues to inspire a generation of marketers through his deep belief in the human stories behind every brand. His latest recognition by AFAA is not just a personal honour, it’s a celebration of a lifetime dedicated to connecting ideas, people, and purpose across borders.
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