Former Taylor’s Education Group Chief Marketing Officer Ben Foo has been appointed Chief Executive Officer of Woodpeckers Group, the fast-growing F&B operator behind llaollao, ChaTraMue, Shae.co, fine dining restaurant TBC, and Paddle & Pour Café.
Ben was drawn to the group’s entrepreneurial spirit and growth ambitions, citing the founders’ boldness in bringing international brands such as llaollao and ChaTraMue into Malaysia. The opportunity to build on that foundation and lead Woodpeckers into its next phase of expansion marks a natural progression in his career.
Over two decades, Ben has held key roles at McDonald’s, F&N, Sara Lee, Johnson & Johnson, Star Radio Group, and Holiday Tours & Travel, and co-founded Cupcake Chic, a local dessert brand.
At Taylor’s Education Group, he led a transformation that doubled enrolment, expanded the university’s reach into China, Indonesia and India, and established Taylor’s as one of the region’s leading private education brands. Ben was also a winner at the Malaysian CMO Awards.
His leadership philosophy continues to be shaped by his marketing background, which centres on understanding people, anticipating needs, and building meaningful experiences. He believes customer-centricity and a strong brand story are essential to any business, and that execution discipline turns vision into impact.
His cross-industry journey has sharpened his operational acumen and empathy as a leader, equipping him to guide diverse teams with conviction and care.
Share Post:
The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
KEY DATES
Haven’t subscribed to our Telegram channel yet? Don’t miss out on the hottest updates in marketing & advertising!
