Jasmine Food is marking Malaysia’s National Day and Malaysia Day with a vibrant interactive mural at Jalan Kamunting, Kuala Lumpur — celebrating tradition, togetherness, and technology.
The mural illustrates familiar scenes from Malaysian life — from village kitchens to urban dining tables — with rice at the heart of it all, symbolising love, comfort, and unity across generations.
Created in collaboration with Dewan Bandaraya Kuala Lumpur (DBKL), the initiative is part of broader efforts to transform Jalan Kamunting into a cultural hotspot where food, art, and heritage converge.
“This mural project is not only meant to beautify the street, but also to invite our communities and international visitors to explore the stories, flavours, and artistry that make Malaysia truly special,” said Alan Kwong, Chief Operating Officer, Jasmine Food Corporation.
“In conjunction with the KL Car-Free Morning this Sunday, Jasmine Food will also be distributing 1,000 packs of nasi lemak to visitors. We chose nasi lemak because it is Malaysia’s iconic dish, a true reflection of our diverse and colourful culture,” he added.
Taking the experience further, the mural integrates AI and AR technology, enabling the artwork to ‘come alive’ when scanned with a smartphone. The fusion of traditional art with modern tech reflects Jasmine Food’s forward-thinking approach while staying rooted in Malaysia’s cultural heritage.
To encourage public participation, Jasmine Food is also launching a “Snap & Win” contest. Visitors can capture their most creative mural photos and share them on Facebook or Instagram with the hashtag #NasiWarisanKita. Running until December 2025, the contest offers winners free rice and coconut milk from Jasmine Food.
The mural invites Malaysians and international visitors alike to experience a celebration where heritage meets creativity and technology — and where every grain of rice tells the nation’s story.
Share Post:
The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
KEY DATES
Haven’t subscribed to our Telegram channel yet? Don’t miss out on the hottest updates in marketing & advertising!
