Over the past 20 years, Yuan Yi has established herself as a dynamic and visionary leader in the field. She currently serves as the Chief Marketing Officer at Mamee Double Decker, where she has led a global team to achieve unprecedented market share and position Mamee as a leader in the highly competitive snacks industry.
Known for her expertise in identifying emerging trends and turning them into opportunities, she consistently delivers campaigns that resonate deeply with audiences while aligning with the company’s commercial goals. This includes festive-inspired flavours, value-driven product upsizing, and iconic IP collaborations with the likes of Pokémon and Squid Game.
Beyond her corporate achievements, she plays an active role in the marketing industry as a judge for prestigious awards such as the Effies Malaysia and Malaysia Media Awards. She is also a sought-after speaker, sharing insights at industry events like the Best of Tweets Award, Inti University Bootcamp and Edinburgh Business School (EBS) Masterclass.
A creative spirit at heart, she is passionate about driving innovation, mentoring young marketers, and fostering a culture of collaboration and excellence. Her philosophy is rooted in the belief that meaningful brand stories are built on authenticity, creativity, and a relentless drive to push boundaries. This vision is one she embodies in every aspect of her professional and personal life.
Yuan Yi will be accoladed at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
Event details:Â https://marketingmagazine.com.my/shop/marketing/the-malaysian-cmo-2024-awards/
Presenting Sponsors are Ampersand Advisory, FCB SHOUT, GO Communications, GroupM, IPG Mediabrands and Moving Walls.
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