Shayne Koh Hui Chen is a seasoned marketing professional with over 20 years of experience in digital marketing, branding, and retail communication. For the past seven years, she has served as Head of Group Digital, Marketing, and Branding at Alliance Bank Malaysia Berhad, playing a key role in the bank’s digital transformation and brand-building journey.
Her leadership has driven impactful initiatives such as the “Bank for Life” brand campaign, the bank’s corporate website transformation, Penang’s Heritage Run, and the BizSmart Challenge Accelerator Edition, a flagship program supporting SMEs.
With her strategic vision and performance-driven approach, she also led Alliance Bank to become Malaysia’s first bank to leverage digital channels for measurable business growth, earning recognition as a Meta success story in 2019.
Prior to Alliance Bank, Shayne held senior marketing roles at TGV Cinemas and Sony Malaysia, where she led large-scale campaigns including the Sony FIFA World Cup 2010 and 2014 events and a major co-branded launch with Maybank.
Her deep expertise in integrated marketing strategies and her track record of delivering results across both financial and consumer sectors make her a standout leader in Malaysia’s marketing landscape.
Shayne’s career with be celebrated at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
Event details: https://marketingmagazine.com.my/shop/marketing/the-malaysian-cmo-2024-awards/
Presenting Sponsors are Ampersand Advisory, FCB SHOUT, GO Communications, GroupM, IPG Mediabrands and Moving Walls.
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The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
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