CMO Awards 2024 Discovery Edition Announces Winners!

by: @dminMM

After six years of celebrating marketing excellence, the organisers of the Malaysian CMO (Chief Marketing Officers) Awards are running a Discovery Edition this year. This year’s Discovery Edition opened its doors to new candidates who have never won before.

This edition also pays a special tribute to high-achievers who delivered marketing excellence, regardless of the size of their companies or budgets.

Previous winners were asked to propose their best choices based on their reading of the marketplace.

The shortlisting of possible winners by industry peers who have already achieved award-winning success served a key pre-qualifier, adding more value to the evaluation standards.

They joined our quest for excellence and brought their prowess to the process.

Criteria

  1. Marketing Performance: (30%) Campaign Objective. Campaign Strategy. Campaign Success. Campaign Uniqueness.
  2. Business Performance: (30%) Revenue growth, profitability. Market share, expansion. Brand equity, traction. Customer satisfaction, acquisition.
  3. Leadership Performance: (30%) Strategic Brand Vision. Team Building & Culture. Tech Optimisation. Growth Sustainability. ESG factors.
  4. Popularity Performance: (10%) Online poll with MARKETING magazine’s readers, based on “Marketers I’d like to work with”.

The selection process involved a combination of peer nominations, industry performance, and the influence these individuals have across their respective sectors, highlighting those who are making significant impacts with innovative campaigns, creative leadership and driving real growth.

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Winners 

Adelene WongGM for Group Brand Marketing & Corporate Communications, SP Setia
Alex GohVice President Marketing @ MR DIY Malaysia
Angeline TungHead of Brand & Communications, Prudential Assurance Malaysia Berhad
Chin Mei LeeChief Marketing Officer, McDonald’s Malaysia
Diana BooChief Marketing Officer, Boost
Elaine J ChewChief Marketing Officer, Lemmy
Fiona LiaoGroup CMO, Communications & Sustainability, Pos Malaysia
Hanim MazamChief Marketing Officer, KFC Marketing
How Yuan YiChief Marketing Officer, MAMEE-DOUBLE DECKER (M) Sdn Bhd
Huey Ying LeongHead of Marketing, Burger King Malaysia
Navin ManianChief Marketing Officer, U Mobile
Nina Sharil KhanChief Marketing Officer, Infinite Headway Training & Wellness
Norsalvina  AlweeHead of Brand, Distribution, Marketing & Sales, Astro Shaw
Queenie GohChief Marketing Officer, Cuckoo International Malaysia
Ravi ShankarChief Marketing Officer, AirAsia MOVE
Salawati YusoffChief Branding Officer, Proton New Technology  Sdn Bhd (Pro-Net)
Sharon OhDirector Group Corp & MarComms, Cyberjaya Education Group
Shayne KohHead of Group Digital, Marketing & Branding, Alliance Bank
Siti Natrah AmirahHead of Marketing & Creative, Siti Khadijah Group

The induction ceremony for all winners is on April 25, 2025.

It will be held at the iconic Malaysian Petroleum Club in Tower 2, Petronas Twin Towers.

Seats are limited, call Ruby on 03-7726 2588 to lock in your date with 40 illustrious CMOs.

For sponsorship packages, contact [email protected], 012-327 0125.

Watch last year’s video here.

More details here.

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