Tan Kien Eng elected as President at 4As 17th Biennial General Meeting

The Association of Accredited Advertising Agents Malaysia (4As) recently held its 17th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry body for two years.

Mr Tan Kien Eng, Chairman of McCann Erickson Malaysia, was elected as the new President, whilst Mr Kristian Lee, Group Executive Director of Naga DDB Tribal, was elected as the new Vice President.

“I want Malaysians to know that the creative industry is an exciting, important, and powerful industry to be in. What this industry produces can change people’s behavior, build the economy, shape our country, and even influence a better world,” said Mr Tan Kien Eng.

“I strongly believe that the 4A’s has an even more vital role than ever before with regards to revitalizing, growing and protecting the industry that we love, and that the positive impact of the association must be felt by all our member agencies regardless of their size or scale,” said Mr Kristian Lee.

The election also saw the induction of Council members from the following companies:

1. Dentsu Malaysia
2. Ellipsis Asia
3. Monster Interactive
4. Oxygen Advertising
5. Shinajii

A further five members were appointed by the new President, or invited by the Council to fill vacancies, from the following companies:

1. DIA Brand Consultants
2. Vivaki Malaysia
3. Hakuhodo Malaysia
4. Mantra Communications
5. Star Reacher Advertising

These members were appointed or invited to join the Council after resignations from Grey Worldwide, Fishermen Integrated, M&C Saatchi Malaysia, Havas Malaysia, and TBWA Kuala Lumpur.

The new 4As President Mr Tan said, “Together with the newly elected 4As committee, we will be leading the 4As to continue playing a key role in supporting the growth of 4As members. To do so, we will be updating key initiatives especially around talent development, be the catalyst to uplift the creative output of agencies to reflect global standards, adapt to the advent of A.I., platforms and organizing mutually beneficial networking sessions for 4As members.

We look forward to accepting new members from diverse creative fields, small and large, local and multinational, joining the 4As to benefit from what 4As can offer to elevate members and the industry.”