Setel, wholly owned subsidiary of Petronas Dagangan Berhad, has named Izra Izzuddin as its new Chief Marketing Officer effective 28 April 2025.
Izra transitions from HELP Tertiary of HELP Education Group, where she led branding and communications efforts as Chief Marketing Officer for almost two years.
Before this, she also held several senior roles at Touch ‘n Go Group, Firefly Airlines, AirAsia, Media Prima, and Nestlé. Her recent appointment marks her return to the world of fintech and mobility.
Izra shared her excitement on LinkedIn, where she expressed enthusiasm for her next chapter and her desire to contribute meaningfully through innovation and brand growth.
Her appointment comes amid a wave of marketing leadership changes in the region, including CHAGEE’s hiring of ex-McDonald’s international CMO Eugene Lee as its APAC CMO.
Izra Izzuddin will be speaking at the Malaysian Marketing Conference Discovery Edition on May 9th. Learn more at https://marketingmagazine.com.my/cmo2025/
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