Posted on by Nathalie Tay
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Selangor International Pickleball Tournament 2025 Marks Milestone for the Sport in Southeast Asia
14 May
From 10–12 May, the courts of 91 Pickleball Club House became the epicentre of Southeast Asia’s fastest-growing racquet sport, as the Selangor International Pickleball Tournament 2025 welcomed elite players from over 10 countries, including the USA, China, Vietnam, India, and the Philippines.
Organised by the Subang Jaya Pickleball Club and MyPickleball, and proudly sponsored by JW Pacific Express, the event marked a significant step in cementing pickleball’s presence in the region.
Sanctioned and supported by MPP MBSJ, Selangor Pickleball Association, and the Malaysia Pickleball Association, this tournament blended top-tier athleticism with community passion. With Chariot Agency as the Partner Collaborator, the event was elevated with a dynamic brand presence, sharp storytelling, and a regional reach that signals big potential ahead.
Also adding star power to the event were national athletes from across disciplines badminton legends Koo Kien Keat and Chan Peng Soon, footballers Intan Serah and Steffi Sarge Kaur, and field hockey icons Dato’ Mirnawan Nawawi and Keevan Raj underscoring pickleball’s broadening appeal.
A Statement from the Tournament Director
“This event exceeded all expectations, not just in skill and competition, but in spirit,” said Gee, Tournament Director of the Selangor International Pickleball Tournament 2025. “To see players from all over the world, from different walks of life, sharing courts and culture in one space, this is what pickleball is all about. And Malaysia is ready to lead the charge in Asia.”
A Vision for What Comes Next
“Pickleball isn’t just a passing trend. It’s being recognised, taught, and supported by the relevant ministries in Malaysia,” said Adrian Cheah, Managing Director of Chariot Agency. “The infrastructure is building. The talent is growing. For brands looking to get in early on a sport that offers scale, inclusivity, and strong community roots, this is the time to take it seriously. It’s here to stay.”
As the lead creative agency behind the tournament’s identity and communication strategy, Chariot Agency is now firmly positioned at the forefront of pickleball sport advertising in Southeast Asia. With a proven ability to shape narratives and build value around emerging sports, Chariot continues to push boundaries for brands that want to make a meaningful impact.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
