From MRT to Runway: How Media Prima Turned a Train Ride into a Branded Raya Experience
April 3, 2026
In an era where audiences crave experiences rather than just advertisements, Media Prima continues to demonstrate how creativity, culture and
In an era where audiences crave experiences rather than just advertisements, Media Prima continues to demonstrate how creativity, culture and
Chinese New Year is more than a festive date—it is an emotional season rooted in homecoming, togetherness and shared rituals.
A Unified Frontier for Targeted Advertising in Malaysia Media Prima Berhad, Malaysia’s leading fully-integrated media group, today announced a landmark
For a media industry long defined by shrinking ad budgets, platform disruption, and restless audiences, Media Prima Bhd’s latest results
While the industry debates the death of linear media, Media Prima is doing something far less dramatic — and far
In a world where consumers move fluidly across platforms, Media Prima Omnia is proud to partner with brands that embrace
Media Prima Audio (MPA), home to Malaysia’s No. 1 radio station, is transforming the way it operates, not just through
The Malaysia Media Specialists Association has announced the launch of the 2026 Festival and Awards. The theme for this year
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media,
By The Malketeer It’s 8:00pm. The golden hour ruled by prime-time TVCs. But is your Gen Z customer still watching
This year’s Malaysian Marketing Conference had me on the edge of my seat. We had been on a blistering run
By The Malketeer Malaysia’s marketers can ride the RM300 billion wave of regional integration, FDI and real estate revival When
Ampersand Advisory introduced CUT! – Malaysia’s premier horror short film competition designed to spotlight daring, original voices in genre storytelling.
Setel, wholly owned subsidiary of Petronas Dagangan Berhad, has named Izra Izzuddin as its new Chief Marketing Officer effective 28
In the fast-paced world of marketing and brand innovation, Izra Izzuddin stands out as a dynamic force. With an impressive
Ampersand Advisory, a leading consultagency known for its innovative approach that seamlessly integrates creative, media, PR and data, announced the
This season’s Chinese New Year fireworks were particularly loud and robust. Can we take that as a sign of business
By The Malketeer Industry Collaboration Key to VM2026 Success Tourism Malaysia’s bold vision for Visit Malaysia 2026 (VM2026) campaign has set
