SAMA Debuts in Thailand in Cross-Border Marketing Collaboration
The marketing world is abuzz with the arrival of SAMA – the Strategic Asia Marketing Alliance – an ambitious new player determined to revolutionise regional marketing strategies.
With its official debut in Bangkok on 25 March 2025, SAMA is positioning itself as the ultimate force in cross-border marketing collaboration, giving brands unparalleled access to expertise and innovation across Southeast Asia.
What makes SAMA such a game-changer?
Unlike traditional independent agencies that operate in silos, SAMA offers a seamless pan-Asian approach, bringing together some of the most influential creative and digital agencies in the region.
This strategic powerhouse enables brands to fast-track market entry, execute high-impact campaigns, and gain a competitive edge in some of Asia’s most dynamic economies.
At the heart of this initiative is Chan Leong Teng, Founder and Regional President of SAMA, who believes that today’s brands demand more than just local know-how—they need strategies that scale.
“Brands today need more than agencies with local competencies; they need scalable, regional strategies. SAMA bridges that gap by providing businesses with seamless access to best-in-class marketing and technology solutions across multiple countries,” said Teng.
The high-profile launch event underscored this mission, featuring a star-studded panel of marketing and business leaders, including Sutirapan Sakkawatra, Chief Customer Officer, SCBX; Pert Pongpiti Phasukyud, Founder and CEO of Ad Addict; and Vanchana Jitkarnngarn, President of SAMA Thailand & Chief Strategy Officer at Chamni’s Eye.
Discussions focused on the biggest challenges and opportunities shaping Thailand’s marketing industry and how regional collaboration can drive unprecedented growth.
More Than Just an Alliance—A Powerhouse of Innovation
SAMA’s presence in Thailand, Malaysia, Singapore, and Indonesia marks just the beginning.
With its eyes set next on Vietnam, the Philippines, and Cambodia, SAMA is poised to become the go-to network for brands aiming to conquer the APAC market.
As part of its launch, SAMA revealed its official logo, website, and social media presence, reinforcing its commitment to industry-wide connectivity.
The networking session that followed, where top executives and marketing minds explored new collaborations that could shape the future of advertising in Southeast Asia.
“With SAMA, businesses gain more than just marketing support; they gain a network of trusted regional partners that help them navigate complex markets, engage local consumers effectively, and achieve sustainable growth across Asia,” added Vanchana Jitkarnngarn.
With Thailand as a key launchpad, expect SAMA to expand aggressively, shaking up the region’s marketing landscape.
For brands looking to unlock new opportunities in Asia, this alliance could be the missing piece in their marketing strategy.
