Remembering Sompat Trisadikun’s Creative Legacy

By The Malketeer

The advertising world has lost one of its brightest creative lights. Sompat Trisadikun, Chief Creative Officer of Grey Thailand, has passed away, leaving behind a legacy defined by brilliance, generosity, and an unwavering belief in the power of ideas to inspire change.

Grey Thailand confirmed the news via LinkedIn, expressing their “deepest sympathy” and paying tribute to a man whose “attitude, ethics and brilliance stay as beacons to our industry and planet.”

“Today, our hearts are heavy as we announce the passing of Sompat Trisadikun, whose incredible spirit and brilliant mind left an indelible mark on our company and industry,” the agency said.

An Industry Mourns

The news has sparked an outpouring of grief across adland. Andrew Ferguson, Chief Creative Officer at Leo Australia, remembered him as “a talented, wonderful and joyful human being”, adding, “You couldn’t help but smile as soon as he walked into the room. A huge loss.”

Guan Hin Tay, APAC Regional Director at The One Club, said, “We were all so lucky to have known his amazing and generous spirit. May his memory always fill our hearts with joy and inspiration.”

Ogilvy also reposted Grey’s announcement, noting, “His spirit will endure—in the memories, the stories shared, and the creative ideas he helped shape & champion.”

A Career Built on Bold Ideas

Sompat’s career was a testament to enduring creative leadership.

He joined Grey Thailand in 2023, following four years as Chief Creative Officer at Publicis Groupe Thailand.

Before that, he led Leo Burnett Thailand’s creative vision for an impressive 12 years.

Across his career, he partnered with major brands including the Thai Health Promotion Foundation, Thanachart Insurance, Krungsri First Choice, Lotus’s, Downy, Oral-B, and Mercedes-Benz.

His work was often recognised on the world stage—most recently this year, when Grey Thailand’s “Sad Kama-Chan” for B&Q took home three Cannes Lions.

A Kind Force in a Competitive World

Those who worked with Sompat speak not only of his creative achievements, but of his humanity.

He was described as a “kind force” whose warmth and ethical compass matched his sharp creative instincts. In an industry often defined by pressure and pace,

Sompat was a reminder that kindness and vision could co-exist—and indeed, fuel each other.

As the tributes continue to pour in, it is clear that Sompat’s influence will not fade. His ideas, his leadership, and his belief in creativity as a force for good will continue to inspire future generations of advertising talent.