Posted on by Nathalie Tay
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Huey Ying achieves new heights at Malaysian CMO Awards Discovery Edition
11 Apr
Huey Ying is a forward-thinking marketer with over 15 years of marketing experience and 6 years of experience in the Quick Service Restaurant industry.
As the current Head of Marketing at Burger King Malaysia, she brings a proven track record of driving growth through innovative, consumer-focused strategies during her time in Logitech, Domino’s Pizza and multinational agency group J. Walter Thompson.
Known for her ability to tailor marketing initiatives to the unique demands of specific markets, Huey Ying eschews one-size-fits-all approaches in favour of personalised, data-driven campaigns.
Since joining Burger King Malaysia, she has revitalised brand visibility and engagement through impactful campaigns such as Reviving a Forgotten Flame: The Burger King Malaysia Turnaround Story.
With the brand facing severe backlash from boycott sentiments, declining sales, and a diminishing brand presence, Huey Ying led the strategy to drive recovery and build lasting consumer connections.
This led to Burger King Malaysia achieving a historic milestone by winning its first-ever Putra Aria Brand Award, earning Silver in the Restaurants & Fast Food Outlets category for 2024.
Needless to say, Huey Ying’s ability to adapt to evolving market trends and her passion for delivering exceptional consumer experiences has solidified her reputation as a marketer who consistently elevates brands to new heights.
Burger King Malaysia collaborates with Malaysian Football League as their Official Fast Food Restaurant
Huey Ying will be awarded at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
