Posted on by Nathalie Tay
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Elaine J. Chew raises the bar at Malaysian CMO Awards Discovery Edition
08 Apr
Elaine J. Chew is a self-proclaimed “Solutionist”. She may not have all the answers, but she will find options and solutions to most problems. Renowned for her innovative answers to complex challenges, she has built a reputation as a transformative leader in competitive industries ranging from airlines to property development.
Beginning her career at Hill+Knowlton Strategies, Elaine excelled in corporate relations before making her mark in advertising and earning multiple industry accolades. She later co-founded R Box Asia, where she launched and scaled AirAsia’s courier division across 15 countries, playing a key role in driving logistics innovation and operational growth.
She most recently brought her entrepreneurial vision to KSK Group, where she led the “8 Conlay Healing Campaign” aiming to rebuild trust and restore confidence in the brand among regional stakeholders after the COVID-19 pandemic brought the global property market to a standstill.
Through strategic storytelling, luxury partnerships, and high-impact engagement, the campaign set new benchmarks in the luxury property sector and delivered the highest performance in 8 Conlay’s history.
Elaine is currently launching the next phase of her career as the Chief Marketing Officer at Lemmy, an AI-powered property rental platform.
Elaine will be applauded at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
