Born in Croatia and raised across multiple continents, Amira Mahathir’s journey into the Malaysian advertising industry was anything but linear. The daughter of a diplomat, her childhood was shaped by constant movement — from Canada to Switzerland, back to Malaysia, then on to Tokyo — giving her a global perspective
From sketchbooks and whiteboards, to award stages and culture shock, the latest episode of The NexGen Show spotlights a creative who has quietly but steadily carved out his place in the industry. Chris Chiang first entered advertising at just 20 and clocked nearly eight intense years in the business before
Like many university students, Adlyn Daniea once believed that the PR industry would be like an episode of Emily In Paris. “I used to think that working in a PR agency meant that I would get to meet celebrities, attend events, and wear glamorous clothes,” she laughs. “Once I started
Thong Jean is a young entrepreneur taking on a unique challenge — breathing new life into OSN, her family’s 20-year-old health brand. When she first joined the business, she quickly recognised the need to sharpen the message. Her father wanted to communicate every single benefit the product offered. Jean took
In the newest episode of The NexGen Show, Prof. Harmandar Singh sits down with Anson Goh, a rising star in the marketing world whose career trajectory has been nothing short of inspiring. From his humble beginnings as a digital marketing executive to a regional performance marketing lead for a global
What does it take to be both the voice of 10 million girls around the world and a young creative finding her way in the advertising industry? For Amirah Arshad, the answer lies in balancing passion with perseverance. In the latest episode of The NexGen Show, Amirah shares her extraordinary journey.
What does physiotherapy have in common with advertising? At first glance, not much. But for the latest guest on The NexGen Show, both careers share one crucial thing: care. Crystal Lam began her professional journey aiming to be an animal physiotherapist, but realised the profession wasn’t her true calling. “I
Even before taking her first step into the industry, Jezzebelle Mcast is making her presence felt in the local marketing and PR scene. From recently winning the Malaysia Digital Association d Young Achievers Award to representing Malaysia as the L’Oréal Brandstorm National Champion, she embodies a new generation of talent
Most interns hunt for jobs. John Foong built an agency instead. In the latest episode of The NexGen Show, John shares the story of how he and five friends turned their internship experience into a scrappy student-run agency. “There were many nights in our small makeshift office in my dad’s
How do you go from crunching research data to shaping beauty campaigns that resonate? In Episode 27 of The NexGen Show, Demi Tan shares how her passion for consumer-facing work led her to marketing for the cosmetics industry, but she still finds relevance in her research roots. “We’re heavily involved
