Marketing became a science. We chased clicks. We fed the algorithm. And somewhere along the way, we forgot the people. Culture was pushed to the sidelines unless it came neatly packaged with metrics. We optimised for dashboards instead of dialogue. We spoke in CTRs and CPMs, not in stories and
By Srikanth Ramachandran, Founder & CEO of Moving Walls Group For decades, out-of-home (OOH) advertising was defined by its hyperlocal roots. Media owners were specialists, sometimes in a single city, a single format, or even a single location like an airport or train station. The business was built brick by
Media Prima Audio (MPA), home to Malaysia’s No. 1 radio station, is transforming the way it operates, not just through its content, but in the very environment where that content is created. While much has been said about its shift toward digital-first, brand-safe broadcasting, one behind-the-scenes change has been making
By The Malketeer If the whispers around Shah Alam prove true, Sinar Harian may soon stop rolling off the presses. Sources suggest the Malay-language daily will first scrap its weekend editions before eventually phasing out weekday circulation entirely. The plan: run as a digital-only news portal, trimming both costs and
By The Malketeer When global audiences think of animation as cultural export, Japanese anime or Korean webtoons often come to mind. Yet quietly, and with growing confidence, Malaysia has been building its own animated universe—one rooted in village life, multicultural harmony, and universal values—now resonating across continents. According to a
By The Malketeer Lembaga Tabung Haji (TH) has moved quickly to shut down claims that it is spending RM20 million on a rebranding exercise, calling the allegation “untrue and slanderous.” In a statement, the pilgrimage fund clarified that its actual budget for the brand rejuvenation process is RM2 million per
By The Malketeer Malaysia will play host to the largest celebration of Southeast Asian music, arts, and culture this October as Riuh X Asean 2025 takes over the city. Announced by Communications Minister Datuk Fahmi Fadzil, the 10-day event will run from 17 to 26 October, coinciding with Malaysia’s Asean
By The Malketeer Malaysia will play host to one of the region’s most significant communications gatherings this November, as the Public Relations Practitioners Society of Malaysia (PRactitioners) stages a three-day global PR conference from 13–15 November. The event, held in partnership with seven professional associations, is expected to draw around
By The Malketeer Connected TV (CTV) is no longer a niche in Malaysia. According to a new study by Omnicom Media Group (OMG) APAC in partnership with CINT, Malaysia is emerging as one of Southeast Asia’s most lucrative and dynamic CTV markets. With average monthly streaming spend hitting US$19 per
By The Malketeer In a bold and breathtaking fusion of athleticism, storytelling, and national pride, Malaysia is gearing up for what promises to be one of its most iconic sporting spectacles: The Sky Race at Merdeka 118. Scheduled to take place on 30 August 2025, on the eve of Merdeka
