MALKETEER

Hermes to Handcuffs: Branding Lessons from a $3 Billion Scandal

By The Malketeer When 460 luxury goods, 58 gold bars, and properties worth $3 Billion become part of a national clean-up operation, the headlines naturally focus on the scandal. Yet, for the branding and marketing industry, Singapore’s largest money laundering case offers a cautionary masterclass on the fragility — and

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YTL’s Android Stumbles at AI Summit

By The Malketeer At the ASEAN AI Malaysia Summit 2025, YTL AI Labs took centre stage to unveil ILMU (Intelek Luhur Malaysia Untukmu), Malaysia’s first homegrown multimodal large language model (LLM). But it was their android ambassador, Terry, who unexpectedly became the evening’s headline—by falling silent mid-presentation in front of

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AnyMind’s AI is Betting Big on WhatsApp Across Asia

By The Malketeer In a move set to reshape customer engagement in Asia’s most dynamic markets, AnyMind Group has extended its AI-powered customer service platform, AnyChat, to WhatsApp. Already a household name for messaging in India, Indonesia, the Philippines, Malaysia, and Singapore, WhatsApp’s vast reach — over three billion monthly

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Global PR Powerhouse: KL Hosts 1,000-Strong Communications Summit

By The Malketeer Malaysia will play host to one of the region’s most significant communications gatherings this November, as the Public Relations Practitioners Society of Malaysia (PRactitioners) stages a three-day global PR conference from 13–15 November. The event, held in partnership with seven professional associations, is expected to draw around

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Brand Malaysia is Winning Hearts Through Culture, Tech, and Purpose

By The Malketeer Malaysia’s advantage is more than geography or GDP growth. It lies in the rich interplay of its diversity, digital fluency, and a fast-rising, purpose-driven consumer base. The brands that master this trifecta won’t just win market share — they’ll set the regional benchmark for excellence. Culture Beyond

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American Brands Boycott Fever Hits India

By The Malketeer From McDonald’s fries to Apple’s sleek gadgets, American brands have long been symbols of aspiration in India. They’ve tapped into a swelling middle class hungry for international labels. But a new storm is brewing — and it’s not on Wall Street. In the wake of President Donald

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