
Hermes to Handcuffs: Branding Lessons from a $3 Billion Scandal
By The Malketeer When 460 luxury goods, 58 gold bars, and properties worth $3 Billion become part of a national clean-up operation, the headlines naturally focus on the scandal. Yet, for the branding and marketing industry, Singapore’s largest money laundering case offers a cautionary masterclass on the fragility — and








