By The Malketeer At Cannes Lions 2025, Mustafa Suleyman—Microsoft’s newly anointed CEO of AI—stood on stage and declared that “bigger organisations are starting to feel the pressure” from artificial intelligence. He wasn’t wrong, but the pressure isn’t always technological. Increasingly, it’s psychological and it’s being deliberately applied not on machines,
By The Malketeer Once upon a time, if you wanted to break into advertising or marketing, you needed three things: Connections, credentials, and a cubicle in Damansara Heights. Today? You just need a cracked phone, a half-decent signal, and the guts to press – post. The creative revolution is already
By The Malketeer WhatsApp, once the poster child of pristine, ad-free communication, is now slowly but surely dipping its toes into the monetisation pool—with the temperature cranked up. Meta’s latest move to introduce three new ad formats on WhatsApp marks a pivotal shift in how we perceive private messaging platforms.
By The Malketeer The marketing industry has always evolved at the speed of culture, but with generative AI now transforming everything from copywriting to campaign planning, Malaysian agencies are facing a watershed moment. The old model where headcounts scaled with billable hours is buckling under pressure. Yet within this disruption
By The Malketeer Let’s admit it. Just saying the word “pitch” gives most of us the urge to fake a migraine and call in sick. Whether you’re battling for a big-brand brief or sweating through a startup proposal, the scenario’s all too familiar: stiff slides, recycled scripts, and glazed eyes around the
By The Malketeer In the hallowed halls of New York’s Museum of Modern Art during this year’s AICP Week, the advertising world paused to honour one of its greatest provocateurs. The occasion was the premiere of Here’s to the Crazy Ones, a new documentary tracing the untamed genius and artistic
By The Malketeer In a digital economy where data is the most valuable currency, trust is the true wealth. Yet trust is fragile — built over time, but easily fractured in a single directive. This past week, trust came under pressure as Malaysia’s major telcos — CelcomDigi, Maxis, U Mobile,
By The Malketeer Global advertising powerhouse WPP has unveiled Open Intelligence, a next-generation data solution powered by the world’s first Large Marketing Model (LMM) — a marketing-specific AI engine built to revolutionise how brands forecast performance, engage audiences, and deliver measurable results. This bold move addresses mounting challenges in identity-based
By The Malketeer It’s no longer enough for brands to have a presence in Malaysia, they need to belong. In today’s fragmented, fiercely diverse landscape, national messaging alone won’t cut it. Malaysians expect their cultures, dialects, humour, and habits to be reflected in the ads they see, or they’ll simply
By The Malketeer These days every ad campaign claims to save the planet, but how do we separate the real impact from recycled PR? From FMCG giants to boutique agencies, everyone’s draping themselves in green – sometimes quite literally. But with floods displacing communities in Kelantan, haze returning to our
