By The Malketeer In the high-stakes world of branding, national representation, and creative capital, one would expect transparency, integrity, and due recognition to be non-negotiable principles, especially when it involves Malaysia’s global image. Yet, a simmering dispute between Current Media Group (CMG) and the Ministry of Investment, Trade, and Industry
By The Malketeer In a world obsessed with the next big thing, Uday Desai stands out for something rare: depth. As Managing Director, Creative of Dentsu Malaysia, Uday doesn’t lead by loudness—he leads with listening, vision, and empathy. His journey into advertising wasn’t planned. It was, in his own words,
By The Malketeer We like to think we’re built differently. That our creative hustle, late-night grinds, back-to-back meetings, and weekend pitches are just “part of the job”. That passion will protect us. That purpose will sustain us. That burnout, if it ever happens, happens to someone else. That illusion is
By The Malketeer In the world of cause-driven advertising, where emotional storytelling and shock tactics often walk a fine line, a recent ruling by the UK’s Advertising Standards Authority (ASA) has reignited debate around creative boundaries, public sensitivity, and the ethics of provocation. Viva!, the UK-based vegan charity known for
By The Malketeer “We don’t sell stunts. We build reputations,” exclaims a hardcore PR veteran. In an industry built on the fragile currency of trust, nothing shakes the foundations harder than false promises wrapped in shiny packages. This week, two of Malaysia’s most prominent public relations bodies – the Public
By The Malketeer Malaysia’s public relations industry is standing at a crossroads — not one paved in vanity metrics or viral reach, but at a fundamental reckoning of purpose, value, and identity. At the heart of this reflection is a timely and urgent call by Prof Mohd Said Bani CM
By The Malketeer In a move that could redefine digital content regulation across Southeast Asia, Malaysia is gearing up to mandate ‘AI generated’ labelling under the forthcoming Online Safety Act 2024 — a game-changing policy shift expected to come into effect by the end of this year. Speaking at the
By The Malketeer In a strategic shake-up that signals the end of one of the most high-profile unions in CPG history, Kraft Heinz is reportedly planning to spin off a major portion of its grocery portfolio—an apparent effort to reset, refocus, and revive its dwindling fortunes. According to The Wall
By The Malketeer We’ve been talking about transformation for years—digital first, data-led, agile, customer-centric, purpose-driven, AI-powered. But behind the buzzwords and shiny decks, Malaysia’s advertising agency model remains worryingly stuck. Not for lack of creativity or talent—but because the very foundations of how agencies are structured, rewarded, and valued are
By The Malketeer In the buzzing corridors of Malaysian marketing, a familiar name is once again making waves—Amit Sutha. With a career that’s taken him from the bright lights of New York to the heart of Asia, Amit’s return to lead Publicis Groupe Malaysia feels less like a comeback and
