MALKETEER

When ChatGPT accidentally made Dawn newspaper’s front page! 

There are media blunders, and then there are 21st-century media blunders — the kind that involve AI, a missed delete key, and an entire nation tut-tutting in the comments section. Pakistan’s leading English daily, Dawn, found itself in the global spotlight last week after an AI-generated line—yes, the kind ChatGPT

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WPP Calls in McKinsey — and Signals a Return to Ruthless Focus

By The Malketeer When the world’s biggest advertising network hires the world’s most famous consulting firm to help “reset” its strategy, two things are clear. First, trouble has moved from the footnotes to the front page. Second, change will not be gentle. WPP’s decision to bring McKinsey back into the

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adidas’ New Film Signals a Turning Point in Football Storytelling

By The Malketeer Most World Cup build-ups follow a familiar formula — sweeping stadium shots, slow-motion sprints, sweaty close-ups, orchestral climax. Instead, adidas has swerved the obvious. It has gone cinematic, cheeky, and culturally elastic with La Preparacíon Americana — a campaign that doesn’t hype goals, but glorifies the messy,

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From School Tumbler to TikTok — MILO’s Bold Gen-Z Moment

By The Malketeer There was a time when MILO’s biggest cultural moment lived in the school canteen — a metal jug, a green plastic cup, and a queue of sweaty kids after sports day. That memory still warms us. But today, MILO isn’t just fuelling bodies. It’s trying to spark

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