Long before the age of smash burgers and monochrome burger joints claiming, “artisanal perfection”, the Whopper was already doing something unfashionably simple: being itself. Flame-grilled, unapologetically smoky, a little messy, and unmistakably honest. But somewhere between viral menu hacks and fast-food fads, the Whopper—an icon with five decades of global
I first met Neil French at the Wine Bar in Wisma Stephens. Somewhere between copy, courage and cigarettes. Not a stage. Not a seminar. Not a jury room with lanyards and name tags. Just a bar. Low lights. The smell of cigarettes. And the low thrum of advertising egos trying
Every year, the Prosperity Burger returns like clockwork — a dependable seasonal cue somewhere between nostalgia and menu economics. This year, McDonald’s Malaysia did something quietly clever and meaningul. It took a product that Malaysians already love and lifted it 200 metres into the sky, wrapped it in charity, and
Brands have spent the past two years racing to out-AI one another. Every campaign is “powered by”, “built with”, or “enhanced through” some new model promising frictionless convenience. In their latest work, Nescafé Thailand and Leo Burnett Thailand decided to flip the cultural script entirely. They asked a deceptively simple
On a humid Jakarta afternoon, a crowd gathers in front of City Plaza. Nothing unusual—until a 30-metre billboard suddenly dissolves into the skyline behind it. A bubble tea tsunami pours down the façade. A dinosaur peeks between buildings. A space-time portal opens where a static poster used to be. Nobody
Here’s a truth we don’t talk about enough —Malaysia is quietly stepping into its biggest demographic transformation since Merdeka. By 2048, one in seven Malaysians will be an older adult. Not “senior citizens” in the old sense of the word — but a new generation of older Malaysians who are
There are moments in Malaysian public life when a simple detail — a glass shape, a camera angle, a caption stripped of context — becomes a national talking point. The Housing and Local Government Ministry (KPKT) found itself in that exact storm after a stemmed glass of Cucumber Apple Slider
There are media blunders, and then there are 21st-century media blunders — the kind that involve AI, a missed delete key, and an entire nation tut-tutting in the comments section. Pakistan’s leading English daily, Dawn, found itself in the global spotlight last week after an AI-generated line—yes, the kind ChatGPT
There are weeks when the global advertising industry feels like a polite networking session. And then there are weeks like this one — when a rumour in London rattles the entire ecosystem from New York to Kuala Lumpur. The latest tremor— Reports that Havas has quietly explored the idea of
In Malaysia, it takes very little these days even for a children’s cartoon to sail straight into a national debate. This week, Santiago of the Seas — a colourful, swashbuckling Nickelodeon series — found itself in the centre of a cultural squall after RTM suspended the show pending a full
