By The Malketeer When Apple drops a brand film, the world pauses. But this time, the pause feels deeper. The company’s new global campaign, Great Ideas Start on Mac, carries the voice of the late Dr Jane Goodall — a woman who spent her life teaching us that creativity isn’t
By The Malketeer In a season often marked by sparkle and spectacle, MR.DIY chose to tell a quieter story. “A Gift of Light” follows two siblings who learn that forgiveness can glow brighter than any lamp. With one small act—a heartfelt apology—the film captures the emotional essence of Deepavali: the
By The Malketeer When most agencies talk about integration, it’s a tagline; for GrowthOps Asia, it’s the business model. While the rest of the region’s advertising market shrank in 2024, GrowthOps Asia bucked the trend —posting double-digit growth and lifting margins by more than half. The magic is in a
By The Malketeer Malaysia’s EV story just got even more interesting. For years, the electric vehicle conversation here has felt like a dinner table topic for the urban elite: something to discuss over oat lattes, not a real buying decision. But when Proton publicly teased an EV between RM60,000 and
By The Malketeer For the first time in human history, more than six billion people are online and nearly 5.7 billion are active on social media. That’s two out of every three humans on the planet scrolling, liking, sharing, and increasingly generating with AI. Welcome to the age of the
By The Malketeer When a cyberattack takes down a brewery, you don’t just lose a few servers — you risk losing your spot at the bar. Asahi Group, Japan’s beverage giant and the maker of Super Dry beer, has found itself in an unusual hangover: five days without digital systems
By The Malketeer When a homegrown brand starts plotting its first moves into North Africa and South Asia, it’s no longer a “local chain” story — it’s a case study in ambition. Zus Coffee, Malaysia’s fastest-growing coffee chain, is doing exactly that. Co-founder and COO Venon Tian has confirmed plans
By The Malketeer VML’s Future Shopper 2025 shows APAC consumers demanding instant delivery, seamless journeys and genuine personalisation Shoppers in Asia-Pacific are no longer patiently clicking through clunky checkouts. VML’s latest Future Shopper 2025 report shows they’ve raced ahead – and too many brands are still stuck on the starting line. Across
By The Malketeer Pos Malaysia has appointed NP Digital Malaysia, the performance-marketing agency founded by Neil Patel, as its official media agency to turbocharge its digital presence and engagement. The move marks another leap in the postal service’s digital transformation journey, as it seeks to strengthen online visibility, grow parcel
By The Malketeer Malaysia’s advertising and film worlds love to brag about “local stories with global appeal.” But few stories actually carry the horsepower to deliver. One that does belongs to rallying professional Karamjit Singh — the “Flying Sikh” — whose name still makes motorsport fans sit up. Astro Shaw
