For most marketers under 40, the Google ads machine has always been the weather system. Not something you notice day to day — just something that determines whether campaigns rain conversions or dry up into spreadsheets of excuses. Now, for the first time in years, that system is under serious
There are media blunders, and then there are 21st-century media blunders — the kind that involve AI, a missed delete key, and an entire nation tut-tutting in the comments section. Pakistan’s leading English daily, Dawn, found itself in the global spotlight last week after an AI-generated line—yes, the kind ChatGPT
By The Malketeer When a judge orders OpenAI to hand over more than 20 million ChatGPT logs, you’d think this is another chapter in the AI vs. journalism copyright war. Beneath the legal jargon sits a deeper story about trust, privacy, and how brands should behave when consumers start wondering
By The Malketeer Let’s be honest — the polite corporate language is wearing thin. When Amazon axed 14,000 roles, the statement read like a meditation on “culture” and “customer focus.” Strip out the corporate incense, and the truth is far blunter. AI is no longer a pilot programme; it’s a
By Hamanoid Once upon a time, brands ruled the social web. They had followers, pages, likes, engagement rates and a smug sense of control. Then, somewhere in the algorithmic fog, Facebook Groups rose like underground societies: private, passionate, and impossible to police. What started as hobbyist hangouts became digital echo
By The Malketeer Malaysians don’t simply “do” 11.11 anymore. We turn it into sport. One eye on vouchers. One thumb on livestreams. One ear on influencers shouting “lagi murah!” And somehow, the brain still remembers to check out before the timer runs out. But this year’s 11.11 showdown wasn’t just
By Mohamed Salim, Head of Strategy, Media, dentsu Malaysia In Malaysia, money no longer jingles or folds, it pings. You notice it in the little things, the empty wallets in handbags, the dusty coin trays at mamak stalls, children now expecting a QR code instead of an ang bao. Almost
By The Malketeer If someone told you a decade ago that digital advertising fraud would one day rival the global drug trade, you would’ve laughed. Yet here we are. Ad fraud has quietly become one of the world’s most profitable organised crimes. Bot networks, fake traffic farms, spoofed websites, invisible
When most universities talk about AI, they speak in terms of tools, courses or labs. Multimedia University (MMU) took a different path. It made AI part of its DNA. “AI isn’t a department, it’s not a lab, and it’s not just a course,” says Professor Dato’ Dr. Mazliham Mohd Su’ud,
By The Malketeer OpenAI’s Sora has officially touched down in Southeast Asia, and Thailand is among the first to get it. Not Tokyo. Not Seoul. But Bangkok. That’s a subtle yet electrifying signal: the cultural gravity in this region is shifting. And it isn’t just about tech — it’s about
