Across Malaysia and the region, companies are scrambling to catch the AI wave, convinced it will unlock growth, efficiency and competitive advantage. Yet a startling reality stands in the way. According to the MIT Nanda report released in July 2025, 95% of first-wave corporate AI pilots failed to scale. Entermind’s
In our pockets we all carry a device that has upgraded its mind 16 (Android OS) or 18 times (Apple iOS) in the past 18 years. These same mobile devices contain applications from Open AI, or Google, or Anthropic, or xAI or some other frontier models which are improving themselves
For the last three years, artificial intelligence has felt like a warehouse rave funded by venture capital and powered by H100 chips. Loud. Relentless. Blinding. Every agency pitch, every CMO townhall, every conference panel had the same soundtrack: AI will save us, scale us, replace us, or turn us into
For years, Malaysia’s digital economy story has been told as one of promise: good infrastructure, decent adoption, strong middle-class demand. Now, finally, it reads like performance. According to the newly released 10th edition of the e-Conomy SEA Report by Google, Temasek and Bain & Company, Malaysia is officially Southeast Asia’s
For most marketers under 40, the Google ads machine has always been the weather system. Not something you notice day to day — just something that determines whether campaigns rain conversions or dry up into spreadsheets of excuses. Now, for the first time in years, that system is under serious
There are media blunders, and then there are 21st-century media blunders — the kind that involve AI, a missed delete key, and an entire nation tut-tutting in the comments section. Pakistan’s leading English daily, Dawn, found itself in the global spotlight last week after an AI-generated line—yes, the kind ChatGPT
By The Malketeer When a judge orders OpenAI to hand over more than 20 million ChatGPT logs, you’d think this is another chapter in the AI vs. journalism copyright war. Beneath the legal jargon sits a deeper story about trust, privacy, and how brands should behave when consumers start wondering
By The Malketeer Let’s be honest — the polite corporate language is wearing thin. When Amazon axed 14,000 roles, the statement read like a meditation on “culture” and “customer focus.” Strip out the corporate incense, and the truth is far blunter. AI is no longer a pilot programme; it’s a
By Hamanoid Once upon a time, brands ruled the social web. They had followers, pages, likes, engagement rates and a smug sense of control. Then, somewhere in the algorithmic fog, Facebook Groups rose like underground societies: private, passionate, and impossible to police. What started as hobbyist hangouts became digital echo
By The Malketeer Malaysians don’t simply “do” 11.11 anymore. We turn it into sport. One eye on vouchers. One thumb on livestreams. One ear on influencers shouting “lagi murah!” And somehow, the brain still remembers to check out before the timer runs out. But this year’s 11.11 showdown wasn’t just
