OldTown’s “Your Favourites Made Cold” campaign celebrates one of Asia’s first Cold SolubleWhite Coffee mixes range As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not only as the pioneer of White Coffee, but as a brand devoted to perfecting its craft for every
There is a moment, somewhere between the ketupat and the polite laughter, when Adam realises something is missing. Not from the table. Not from the house. From himself. Created in collaboration with Chariot Agency and Reservoir Production, Tenaga Nasional Berhad’s Raya Pertama does not shout for attention. It doesn’t need
In an industry obsessed with what’s next, Datuk Mohd Nor Khalid—better known simply as Lat—is making a different kind of statement: keep going. Not louder. Not bigger. Just… keep creating. Speaking in conjunction with National Artiste Day, Lat’s message was disarmingly simple, reports Bernama. Creativity, he suggests, is not a
CelcomDigi Business announced a strategic collaboration with Malaysian entrepreneur Adam Shamil, founder of Chunk & Dunk, as part of the company’s ongoing efforts to support small and medium enterprises (SMEs) in strengthening their digital capabilities and scaling their operations in an increasingly connected economy. SMEs account for more than 97%
Edelman Malaysia is continuing its push to evolve festive storytelling with Bersama Semoola, Farm Fresh’s latest Raya campaign that brings together film and music into a single, culturally-driven experience. At the centre of the campaign is a 12-minute musical short film, accompanied by an original Raya soundtrack by Margasatwa; released
Malaysia didn’t just notch a win at Spikes Asia 2026—it aligned itself with where the industry is heading. In a year defined by data-driven creativity, brand-led thinking, and the rise of independent voices across APAC, Malaysia’s performance stood out not just for what it won, but for how closely it
This Hari Raya, Naga DDB Tribal is reimagining the transactional nature of modern festive gifting with Sampul Dodol, a creative initiative that transforms the conventional duit raya envelope into something far more meaningful: a vessel of collective labour, time and care. Over the years, Raya gifting has become increasingly convenient,
Malaysia’s retail sector is sending a clear, if slightly uncomfortable, message to brands. Consumers haven’t stopped spending — they’ve simply stopped spending freely. The latest Malaysia Retail Industry Report (March 2026) reveals a market that is technically growing, but emotionally cautious. On paper, the numbers look respectable. On the ground,
By early evening, just after buka puasa, the highways out of Kuala Lumpur begin to tell a familiar story. Brake lights stretch like a red river. Engines idle. Tempers simmer. Somewhere between Rawang Selatan and Bukit Beruntung, traffic slows to a near standstill—this time worsened by an accident choking the
The campaign reminds Malaysians why quality ghee has always been the heart of festive cooking! This Hari Raya, Lactalis Trading Malaysia has partnered with creative agency THE SHOUT GROUP (FCB SHOUT) to reaffirm QBB Pure Ghee’s place at the heart of Malaysian kitchens with a new campaign titled ‘QBB –
