Netflix’s farewell to Stranger Things didn’t arrive quietly in Malaysia. It arrived loud, neon-lit, and on three wheels. For the series’ final ride, Prodigious and Leo Malaysia reimagined one of the show’s most iconic symbols — the bicycle — and gave it a distinctly local twist. The result: a fleet
When Astro Shaw and Monsta decided to build early hype for Papa Zola The Movie, it didn’t wait for posters, trailers or press junkets. Instead, the company went straight to where attention is captive, rolling out a focused out-of-home campaign on one of Klang Valley’s busiest thoroughfares: the Federal Highway.
Malaysian telco Maxis has named Andrew Yeoh as its new Head of Brand & Marketing, effective 1 December. He formally succeeds Wong Tse San, who held the role since February 2024 after leading Maxis’ brand and enterprise marcomms. Prior to Maxis, Andrew served as the Group Head of Marketing at
The Media Specialists Association (MSA) of Malaysia, in collaboration with the Malaysian Advertisers Association (MAA) and the Malaysian Digital Association (MDA), announced the Malaysian Digital ADEX Reports for the first half of 2025 (1H 2025). The Q1 and Q2 reports track digital advertising expenditure across major formats and industry categories,
There are moments in media history that define entire eras. The invention of television. The fall of Blockbuster. Disney swallowing Fox. And now: Netflix buying Warner Bros. Discovery for US$83 billion. This isn’t just another acquisition. It’s the biggest entertainment consolidation of the decade — and arguably the clearest signal
When Malaysia gears up for Visit Malaysia 2026, most marketers will instinctively think beaches, food, culture, and influencers posing with teh tarik foam like it’s a passport stamp. But beneath the predictable tourism playbook, something far more strategic is taking shape — a national push to brand Malaysia as one
There’s a silent rule in aviation branding: if you fly enough passengers, eventually you’ll have a crisis. But what happened to IndiGo over the last week wasn’t a crisis — it was a collapse. And collapses speak louder than campaigns. India’s largest airline — the carrier that flies six out
From sketchbooks and whiteboards, to award stages and culture shock, the latest episode of The NexGen Show spotlights a creative who has quietly but steadily carved out his place in the industry. Chris Chiang first entered advertising at just 20 and clocked nearly eight intense years in the business before
Trapper today announced the launch of Trapper Group’s Content Innovation Arm, a strategic expansion under its social media business pillar, Sticky Rice, designed to meet clients’ increasing need for high-volume, high-quality content designed for social, delivered at scale and at accessible costs. The initiative further bolsters Sticky Rice’s ambition of
KFC Malaysia brought the thrill of Johor Motorsports Racing (JMR) paddock directly to its outlet, making Malaysian motorsport more accessible to inspiring youth and reaffirming its long-standing partnership with JMR. This collaboration reflects KFC Malaysia’s enduring belief that nation building is powered by communities that thrive and young people who
